A data profile of the people who buy, follow and care about Gift in Malaysia — modelled from more than twelve digital signal sources. Gift has an estimated audience of 4,645,380 people in Malaysia.
The average Gift fan in Malaysia is 38.9 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Sarawak.
Top brand affinities include YouTube, Cooking, Fast food, with strongest over-indexing on YouTube (1.72× the country average).
Demographically, the Gift audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Creativity, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Gift fan in Malaysia is more female, around 38.9 years old, with strong Creativity tendencies and a notable affinity for YouTube.
The key figures that characterise the Gift profile in Malaysia.
55.8% are female, 44.2% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 38.9 |
| Estimated audience size | 4,645,380 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 27% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 16% |
of the worldwide Gift audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 7.2% |
| Japan | 5.6% |
Where the Gift audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sarawak | ~700K | 1.86× | |
| 02 | Sabah | ~700K | 1.68× | |
| 03 | Kedah | ~300K | 1.09× | |
| 04 | Perak | ~400K | 1.07× | |
| 05 | Pahang | ~200K | 1.03× | |
| 06 | Kelantan | ~200K | 0.99× | |
| 07 | Johor | ~600K | 0.98× | |
| 08 | Negeri Sembilan | ~200K | 0.98× | |
| 09 | Selangor | ~1.5M | 0.97× | |
| 10 | Kuala Lumpur | ~800K | 0.91× | |
| 11 | Malacca | ~200K | 0.90× | |
| 12 | Penang | ~300K | 0.89× | |
| 13 | Terengganu | ~200K | 0.86× | |
| 14 | Labuan | ~30K | 0.83× | |
| 15 | Perlis | ~40K | 0.64× | |
| 16 | Putrajaya | ~10K | 0.52× |
The strongest cross-interests of the Gift audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | YouTube | Movies & TV | 1.72× | ||
| 02 | Cooking | Food & Beverages | 1.72× | ||
| 03 | Fast food | Food & Beverages | 1.72× | ||
| 04 | Drama movies | Movies & TV | 1.72× | ||
| 05 | Boutiques | Fashion & Accessoires | 1.72× | ||
| 06 | Home improvement | Home & Garden | 1.72× | ||
| 07 | Coupons | Shopping | 1.72× | ||
| 08 | Home Appliances | Home & Garden | 1.72× | ||
| 09 | Energy | Home & Garden | 1.72× | ||
| 10 | Handbags | Fashion & Accessoires | 1.72× | ||
| 11 | Anime movies | Movies & TV | 1.72× | ||
| 12 | Documentary movies | Movies & TV | 1.72× | ||
| 13 | Action movies | Movies & TV | 1.71× | ||
| 14 | Heavy metal music | Music & Radio | 1.71× | ||
| 15 | Pop music | Music & Radio | 1.69× | ||
| 16 | Religion | Business & Career | 1.67× | ||
| 17 | Internet & Social Media | 1.61× | |||
| 18 | Rock music | Music & Radio | 1.60× | ||
| 19 | Comedy movies | Movies & TV | 1.58× | ||
| 20 | Hip hop music | Music & Radio | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.40× | |
| Healthy Lifestyle | BALANCE | 1.38× | |
| Sustainability | BALANCE | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.88× | |
| Social Media Usage | JOY | 0.89× | |
| Luxury Orientation | PREMIUM | 0.89× |
Gift has an estimated audience of 4,645,380 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
55.8% of Gift fans are female, 44.2% are male, with an average age of 38.9 years.
Gift fans show strongest brand affinity for YouTube (1.72×), Cooking (1.72×), and Fast food (1.72×) over the country average.
Gift fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~800K), and Sarawak (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Gift itself, the audience over-indexes on Cooking (1.72×), Fast food (1.72×), Pinterest (1.61×), and Drama movies (1.72×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Gift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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