A data profile of the people who buy, follow and care about Documentary movies in Malaysia — modelled from more than twelve digital signal sources. Documentary movies has an estimated audience of 3,144,843 people in Malaysia.
The average Documentary movies fan in Malaysia is 39.2 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Magnum4D, kumpulan wang simpanan pekerja, Cinema of Bangladesh, with strongest over-indexing on Magnum4D (3.89× the country average).
Demographically, the Documentary movies audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
The typical Documentary movies fan in Malaysia is balanced, around 39.2 years old, with strong Individualism tendencies and a notable affinity for Magnum4D.
The key figures that characterise the Documentary movies profile in Malaysia.
45.8% are female, 54.2% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 39.2 |
| Estimated audience size | 3,144,843 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 27% | |
| 30-39 | 25% | |
| 40-49 | 21% | |
| 50+ | 16% |
of the worldwide Documentary movies audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 23.4% |
| United Kingdom | 4.8% |
| India | 4.3% |
Where the Documentary movies audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Terengganu | ~200K | 1.28× | |
| 02 | Perlis | ~50K | 1.19× | |
| 03 | Putrajaya | ~20K | 1.10× | |
| 04 | Kelantan | ~200K | 1.00× | |
| 05 | Pahang | ~100K | 0.98× | |
| 06 | Malacca | ~100K | 0.98× | |
| 07 | Negeri Sembilan | ~100K | 0.97× | |
| 08 | Kedah | ~200K | 0.96× | |
| 09 | Sabah | ~300K | 0.95× | |
| 10 | Sarawak | ~200K | 0.94× | |
| 11 | Perak | ~200K | 0.94× | |
| 12 | Penang | ~200K | 0.94× | |
| 13 | Johor | ~400K | 0.91× | |
| 14 | Kuala Lumpur | ~500K | 0.87× | |
| 15 | Selangor | ~700K | 0.85× |
The strongest cross-interests of the Documentary movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Countertop | Home & Garden | 4.56× | ||
| 02 | Cinema of Bangladesh | Movies & TV | 4.22× | ||
| 03 | Gold bar | Business & Career | 3.99× | ||
| 04 | Magnum4D | Games | 3.89× | ||
| 05 | Lazada | Fashion & Accessoires | 3.84× | ||
| 06 | kumpulan wang simpanan pekerja | Business & Career | 3.53× | ||
| 07 | Government | Politics & Society | 3.42× | ||
| 08 | Database | Technology & Electronics | 3.30× | ||
| 09 | Internet & Social Media | 3.13× | |||
| 10 | India | Travel & Leisure | 2.35× | ||
| 11 | BSN | Health | 2.16× | ||
| 12 | Education | Business & Career | 2.06× | ||
| 13 | Child | Kids & Family | 2.06× | ||
| 14 | Instant messaging | Internet & Social Media | 1.96× | ||
| 15 | Parliament of Malaysia | Politics & Society | 1.93× | ||
| 16 | Shopping | Shopping | 1.82× | ||
| 17 | Malaysian language | Politics & Society | 1.81× | ||
| 18 | Monarchy | Politics & Society | 1.80× | ||
| 19 | Restaurants | Food & Beverages | 1.79× | ||
| 20 | Southeast Asia | Travel & Leisure | 1.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.88× | |
| Early Adopter Mentality | POWER | 2.86× | |
| Design Affinity | PREMIUM | 1.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.96× | |
| Price Sensitivity | PREMIUM | 1.17× | |
| Career Orientation | POWER | 1.32× |
Documentary movies has an estimated audience of 3,144,843 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
45.8% of Documentary movies fans are female, 54.2% are male, with an average age of 39.2 years.
Documentary movies fans show strongest brand affinity for Magnum4D (3.89×), kumpulan wang simpanan pekerja (3.53×), and Cinema of Bangladesh (4.22×) over the country average.
Documentary movies fans in Malaysia are most concentrated in Selangor (reach ~700K), Kuala Lumpur (reach ~500K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Documentary movies itself, the audience over-indexes on kumpulan wang simpanan pekerja (3.53×), Cinema of Bangladesh (4.22×), Shopping (1.82×), and Lazada (3.84×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Documentary movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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