A data profile of the people who buy, follow and care about Documentary movies in South Africa — modelled from more than twelve digital signal sources. Documentary movies has an estimated audience of 2,257,600 people in South Africa.
Documentary movies has an estimated audience of 2,257,600 people in South Africa. 51.4% are female, 48.6% are male, average age 37.2. Top brand affinities: K-pop, Mondo film, Hyperbole, Exploitation film, The Voice of Germany.
Top brand affinities include K-pop, Mondo film, Hyperbole, with strongest over-indexing on K-pop (1.6× the country average).
Demographically, the Documentary movies audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Spirituality, Social Media Usage.
The typical Documentary movies fan in South Africa is balanced, around 37.2 years old, with strong Spirituality tendencies and a notable affinity for K-pop.
The key figures that characterise the Documentary movies profile in South Africa.
51.4% are female, 48.6% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 37.2 |
| Estimated audience size | 2,257,600 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 20% |
of the worldwide Documentary movies audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 23.4% |
| United Kingdom | 4.8% |
| India | 4.3% |
The strongest cross-interests of the Documentary movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mondo film | Movies & TV | 2.26× | ||
| 02 | Exploitation film | Movies & TV | 2.14× | ||
| 03 | Hyperbole | Internet & Social Media | 1.83× | ||
| 04 | Network service provider | Topic | 1.61× | ||
| 05 | K-pop | Music & Radio | 1.60× | ||
| 06 | Kang Daniel | Music & Radio | 1.60× | ||
| 07 | TV1 (Bosnia and Herzegovina) | Movies & TV | 1.60× | ||
| 08 | Light stick | Music & Radio | 1.60× | ||
| 09 | The Voice of Germany | Movies & TV | 1.52× | ||
| 10 | Stefanie Kloß | Music & Radio | 1.52× | ||
| 11 | Doris Golpashin | Movies & TV | 1.52× | ||
| 12 | Ben Dolic | Music & Radio | 1.52× | ||
| 13 | FameMaker | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.74× | |
| Social Media Usage | JOY | 0.57× | |
| Travelling | THRILL | 0.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.36× | |
| Patriotism | CONSERVATISM | 0.41× | |
| Travelling | THRILL | 0.55× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Documentary movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.