A data profile of the people who buy, follow and care about Action movies in South Africa — modelled from more than twelve digital signal sources. Action movies has an estimated audience of 1,760,252 people in South Africa.
Action movies has an estimated audience of 1,760,252 people in South Africa. 45.5% are female, 54.5% are male, average age 36.0. Top brand affinities: Angela White (athlete), Kimi Antonelli, Cinema of Nigeria, Shem, Younger.
Top brand affinities include Angela White (athlete), Kimi Antonelli, Cinema of Nigeria, with strongest over-indexing on Angela White (athlete) (1.54× the country average).
Demographically, the Action movies audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Spirituality, Social Media Usage.
The typical Action movies fan in South Africa is balanced, around 36.0 years old, with strong Spirituality tendencies and a notable affinity for Angela White (athlete).
The key figures that characterise the Action movies profile in South Africa.
45.5% are female, 54.5% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 36.0 |
| Estimated audience size | 1,760,252 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 27% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 17% |
of the worldwide Action movies audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 18.9% |
| India | 5.4% |
| Japan | 4.9% |
The strongest cross-interests of the Action movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | viki | Movies & TV | 1.91× | ||
| 02 | Cinema of Nigeria | Movies & TV | 1.86× | ||
| 03 | May Day | Music & Radio | 1.78× | ||
| 04 | John Abraham (actor) | Movies & TV | 1.74× | ||
| 05 | Fun Time | Music & Radio | 1.72× | ||
| 06 | Natural language | Politics & Society | 1.70× | ||
| 07 | Younger | Movies & TV | 1.68× | ||
| 08 | Legal drama | Movies & TV | 1.66× | ||
| 09 | Turkmenistan | Travel & Leisure | 1.59× | ||
| 10 | Vybz Kartel | Music & Radio | 1.57× | ||
| 11 | ARY News | Movies & TV | 1.57× | ||
| 12 | Ty Inc. | Kids & Family | 1.56× | ||
| 13 | Daily Pakistan | News | 1.56× | ||
| 14 | Chennai Express | Movies & TV | 1.56× | ||
| 15 | Shem | Politics & Society | 1.55× | ||
| 16 | King Kong (2005 film) | Movies & TV | 1.55× | ||
| 17 | Angela White (athlete) | Movies & TV | 1.54× | ||
| 18 | Kimi Antonelli | Sports | 1.53× | ||
| 19 | Angkor | Travel & Leisure | 1.53× | ||
| 20 | Big Momma's House | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.75× | |
| Social Media Usage | JOY | 0.71× | |
| Patriotism | CONSERVATISM | 0.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.54× | |
| Travelling | THRILL | 0.65× | |
| Patriotism | CONSERVATISM | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Action movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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