A data profile of the people who buy, follow and care about Action movies in Australia — modelled from more than twelve digital signal sources. Action movies has an estimated audience of 4,816,690 people in Australia.
The average Action movies fan in Australia is 39.3 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Demographically, the Action movies audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Social Media Usage.
The key figures that characterise the Action movies profile in Australia.
47.0% are female, 53.0% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 39.3 |
| Estimated audience size | 4,816,690 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Action movies audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.9% |
| India | 5.4% |
| Japan | 4.9% |
Where the Action movies audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~400K | 1.10× | |
| 02 | Northern Territory | ~50K | 1.05× | |
| 03 | Western Australia | ~600K | 1.04× | |
| 04 | New South Wales | ~1.5M | 1.00× | |
| 05 | Victoria | ~1.5M | 0.99× | |
| 06 | Queensland | ~1M | 0.99× | |
| 07 | Tasmania | ~100K | 0.94× | |
| 08 | Australian Capital Territory | ~90K | 0.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.99× | |
| Social Media Usage | JOY | 0.96× | |
| Early Adopter Mentality | POWER | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.77× | |
| Design Affinity | PREMIUM | 0.80× | |
| Indulgence | JOY | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Action movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.