A data profile of the people who buy, follow and care about Thriller movies in South Africa — modelled from more than twelve digital signal sources. Thriller movies has an estimated audience of 1,593,749 people in South Africa.
Thriller movies has an estimated audience of 1,593,749 people in South Africa. 50.0% are female, 50.0% are male, average age 35.9. Top brand affinities: Millie Bobby Brown, Sandra Bullock, Tom Hardy, Malt whisky, Late-night talk show.
Top brand affinities include Millie Bobby Brown, Sandra Bullock, Tom Hardy, with strongest over-indexing on Millie Bobby Brown (1.53× the country average).
Demographically, the Thriller movies audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.
The typical Thriller movies fan in South Africa is balanced, around 35.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Millie Bobby Brown.
The key figures that characterise the Thriller movies profile in South Africa.
50.0% are female, 50.0% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 35.9 |
| Estimated audience size | 1,593,749 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 18% |
of the worldwide Thriller movies audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.5% |
| China | 5.2% |
The strongest cross-interests of the Thriller movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sandra Bullock | Movies & TV | 1.72× | ||
| 02 | Will Ferrell | Movies & TV | 1.66× | ||
| 03 | Emma Watson | Movies & TV | 1.65× | ||
| 04 | Chris Pine | Movies & TV | 1.65× | ||
| 05 | Ariel (detergent) | Home & Garden | 1.62× | ||
| 06 | Buffy the Vampire Slayer | Movies & TV | 1.58× | ||
| 07 | Isle of Man TT | Sports | 1.57× | ||
| 08 | Vikings (TV series) | Movies & TV | 1.56× | ||
| 09 | True Detective | Movies & TV | 1.56× | ||
| 10 | Malt whisky | Food & Beverages | 1.55× | ||
| 11 | Quentin Tarantino | Movies & TV | 1.55× | ||
| 12 | Cate Blanchett | Movies & TV | 1.54× | ||
| 13 | Moto Guzzi | Cars & Mobility | 1.54× | ||
| 14 | Millie Bobby Brown | Movies & TV | 1.53× | ||
| 15 | Late-night talk show | Movies & TV | 1.53× | ||
| 16 | Alanis Morissette | Music & Radio | 1.53× | ||
| 17 | Tom Hardy | Movies & TV | 1.51× | ||
| 18 | Nintendo Switch | Games | 1.51× | ||
| 19 | Jennifer Lawrence | Movies & TV | 1.50× | ||
| 20 | Ryan Gosling | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.18× | |
| Indulgence | JOY | 1.08× | |
| Extroversion | THRILL | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.67× | |
| Social Media Usage | JOY | 0.83× | |
| Risk Appetite | THRILL | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Thriller movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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