A data profile of the people who buy, follow and care about Drama movies in South Africa — modelled from more than twelve digital signal sources. Drama movies has an estimated audience of 2,524,736 people in South Africa.
Drama movies has an estimated audience of 2,524,736 people in South Africa. 52.9% are female, 47.1% are male, average age 36.1. Top brand affinities: Viu (streaming media), Metropolitan Opera, Mainz, Angela White (athlete), Indonesian language.
Top brand affinities include Viu (streaming media), Metropolitan Opera, Mainz, with strongest over-indexing on Viu (streaming media) (2.92× the country average).
Demographically, the Drama movies audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Drama movies fan in South Africa is balanced, around 36.1 years old, with strong Spirituality tendencies and a notable affinity for Viu (streaming media).
The key figures that characterise the Drama movies profile in South Africa.
52.9% are female, 47.1% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 36.1 |
| Estimated audience size | 2,524,736 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 18% |
of the worldwide Drama movies audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 17.2% |
| China | 7.0% |
| Japan | 6.6% |
The strongest cross-interests of the Drama movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Viu (streaming media) | Movies & TV | 2.92× | ||
| 02 | viki | Movies & TV | 2.55× | ||
| 03 | Indonesian language | Politics & Society | 2.42× | ||
| 04 | Cinema of Nigeria | Movies & TV | 2.04× | ||
| 05 | Younger | Movies & TV | 2.02× | ||
| 06 | Daily Pakistan | News | 1.98× | ||
| 07 | Punjab, India | Travel & Leisure | 1.67× | ||
| 08 | Shem | Politics & Society | 1.65× | ||
| 09 | Kimi Antonelli | Sports | 1.58× | ||
| 10 | Angkor | Travel & Leisure | 1.58× | ||
| 11 | Malay language | Politics & Society | 1.57× | ||
| 12 | Benin | Travel & Leisure | 1.56× | ||
| 13 | Maxton Hall | Movies & TV | 1.55× | ||
| 14 | Jah Prayzah | Music & Radio | 1.54× | ||
| 15 | Metropolitan Opera | Arts & Culture | 1.53× | ||
| 16 | Angela White (athlete) | Movies & TV | 1.53× | ||
| 17 | Lincoln Center | Arts & Culture | 1.52× | ||
| 18 | Kizomba | Music & Radio | 1.52× | ||
| 19 | Quezon City | Travel & Leisure | 1.52× | ||
| 20 | Mainz | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.84× | |
| Travelling | THRILL | 0.79× | |
| Social Media Usage | JOY | 0.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.51× | |
| Patriotism | CONSERVATISM | 0.66× | |
| Social Media Usage | JOY | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Drama movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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