A data profile of the people who buy, follow and care about Gift in Poland — modelled from more than twelve digital signal sources. Gift has an estimated audience of 4,815,483 people in Poland.
Gift has an estimated audience of 4,815,483 people in Poland. 70.4% are female, 29.6% are male, average age 40.9. Top brand affinities: Hair products, Spas, Kindergarten, Tattoos, Kitchen.
Top brand affinities include Hair products, Spas, Kindergarten, with strongest over-indexing on Hair products (1.59× the country average).
Demographically, the Gift audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Sustainability, Extroversion.
The typical Gift fan in Poland is more female, around 40.9 years old, with strong Sustainability tendencies and a notable affinity for Hair products.
The key figures that characterise the Gift profile in Poland.
70.4% are female, 29.6% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 40.9 |
| Estimated audience size | 4,815,483 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Gift audience comes from Poland.
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 7.2% |
| Japan | 5.6% |
The strongest cross-interests of the Gift audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eyelash extensions | Beauty & Wellness | 2.40× | ||
| 02 | Love & Sex | Kids & Family | 2.40× | ||
| 03 | Face powder | Beauty & Wellness | 2.40× | ||
| 04 | Lip gloss | Beauty & Wellness | 2.21× | ||
| 05 | Bracelet | Fashion & Accessoires | 2.12× | ||
| 06 | Artificial nails | Beauty & Wellness | 1.99× | ||
| 07 | Hair coloring | Beauty & Wellness | 1.90× | ||
| 08 | Kindergarten | Kids & Family | 1.88× | ||
| 09 | Natural skin care | Beauty & Wellness | 1.79× | ||
| 10 | Lingerie | Fashion & Accessoires | 1.78× | ||
| 11 | Deal of the day | Shopping | 1.76× | ||
| 12 | Sunglasses | Fashion & Accessoires | 1.72× | ||
| 13 | Fiction books | Literature | 1.67× | ||
| 14 | Hair products | Beauty & Wellness | 1.59× | ||
| 15 | Tattoos | Fashion & Accessoires | 1.58× | ||
| 16 | Happiness | Health | 1.56× | ||
| 17 | Weddings | Kids & Family | 1.56× | ||
| 18 | Kitchen | Home & Garden | 1.53× | ||
| 19 | Spas | Beauty & Wellness | 1.52× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.47× | |
| Extroversion | THRILL | 1.44× | |
| Family Orientation | CONSERVATISM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.93× | |
| Social Media Usage | JOY | 1.05× | |
| Mindfulness | BALANCE | 1.08× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Gift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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