A data profile of the people who buy, follow and care about Gift in Indonesia — modelled from more than twelve digital signal sources. Gift has an estimated audience of 5,168,102 people in Indonesia.
Gift has an estimated audience of 5,168,102 people in Indonesia. 54.7% are female, 45.3% are male, average age 36.3. Top brand affinities: Business class, Local news, First class travel, Lottery, Cash on delivery.
Top brand affinities include Business class, Local news, First class travel, with strongest over-indexing on Business class (2.39× the country average).
Demographically, the Gift audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.
The typical Gift fan in Indonesia is balanced, around 36.3 years old, with strong Quality Awareness tendencies and a notable affinity for Business class.
The key figures that characterise the Gift profile in Indonesia.
54.7% are female, 45.3% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 36.3 |
| Estimated audience size | 5,168,102 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 32% | |
| 30-39 | 26% | |
| 40-49 | 18% | |
| 50+ | 9% |
of the worldwide Gift audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 7.2% |
| Japan | 5.6% |
The strongest cross-interests of the Gift audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Business class | Travel & Leisure | 2.39× | ||
| 02 | Local news | News | 2.39× | ||
| 03 | First class travel | Travel & Leisure | 2.39× | ||
| 04 | Lottery | Games | 2.39× | ||
| 05 | Social shopping | Shopping | 2.39× | ||
| 06 | NASDAQ | Business & Career | 2.39× | ||
| 07 | Nail salon | Beauty & Wellness | 2.39× | ||
| 08 | Foot Locker | Shopping | 2.39× | ||
| 09 | Crowdfunding | Business & Career | 2.30× | ||
| 10 | High-net-worth individual | Business & Career | 2.18× | ||
| 11 | Flower bouquet | Home & Garden | 1.97× | ||
| 12 | Baccarat | Games | 1.90× | ||
| 13 | Hair removal | Beauty & Wellness | 1.85× | ||
| 14 | Innovation | Business & Career | 1.76× | ||
| 15 | Vintage clothing | Fashion & Accessoires | 1.71× | ||
| 16 | Kitchenware | Home & Garden | 1.63× | ||
| 17 | Retail banking | Business & Career | 1.62× | ||
| 18 | Indonesian cuisine | Food & Beverages | 1.61× | ||
| 19 | Department store | Shopping | 1.61× | ||
| 20 | Cash on delivery | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.39× | |
| Early Adopter Mentality | POWER | 1.72× | |
| Design Affinity | PREMIUM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.73× | |
| Mindfulness | BALANCE | 0.82× | |
| Indulgence | JOY | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Gift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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