A data profile of the people who buy, follow and care about Gift in Australia — modelled from more than twelve digital signal sources. Gift has an estimated audience of 8,795,959 people in Australia.
Gift has an estimated audience of 8,795,959 people in Australia. 65.7% are female, 34.3% are male, average age 44.1. Top brand affinities: IKEA, Discount stores, Real property, Innovation, Children's clothing.
Top brand affinities include IKEA, Discount stores, Real property, with strongest over-indexing on IKEA (1.63× the country average).
Demographically, the Gift audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Indulgence, Quality Awareness.
The typical Gift fan in Australia is more female, around 44.1 years old, with strong Indulgence tendencies and a notable affinity for IKEA.
The key figures that characterise the Gift profile in Australia.
65.7% are female, 34.3% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 44.1 |
| Estimated audience size | 8,795,959 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Gift audience comes from Australia.
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 7.2% |
| Japan | 5.6% |
The strongest cross-interests of the Gift audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microwave oven | Home & Garden | 1.84× | ||
| 02 | Hypermarket | Shopping | 1.84× | ||
| 03 | Children's literature | Literature | 1.82× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 1.81× | ||
| 05 | Garden centre | Home & Garden | 1.81× | ||
| 06 | Anne Hathaway | Movies & TV | 1.78× | ||
| 07 | Discount stores | Shopping | 1.77× | ||
| 08 | Blanket | Home & Garden | 1.67× | ||
| 09 | Smoothie | Food & Beverages | 1.67× | ||
| 10 | IKEA | Home & Garden | 1.63× | ||
| 11 | Cappuccino | Food & Beverages | 1.62× | ||
| 12 | Kitchenware | Home & Garden | 1.61× | ||
| 13 | Innovation | Business & Career | 1.60× | ||
| 14 | Real property | Home & Garden | 1.59× | ||
| 15 | Swarovski | Fashion & Accessoires | 1.59× | ||
| 16 | Bored Panda | Internet & Social Media | 1.59× | ||
| 17 | Birkenstock | Fashion & Accessoires | 1.58× | ||
| 18 | Bohemianism | Fashion & Accessoires | 1.56× | ||
| 19 | Children's clothing | Fashion & Accessoires | 1.55× | ||
| 20 | TK Maxx | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.41× | |
| Quality Awareness | PREMIUM | 1.33× | |
| Convenience Orientation | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Travelling | THRILL | 0.91× | |
| Risk Appetite | THRILL | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Gift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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