A data profile of the people who buy, follow and care about Innovation in Australia — modelled from more than twelve digital signal sources. Innovation has an estimated audience of 3,301,889 people in Australia.
The average Innovation fan in Australia is 44.3 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Gmail, Small and medium enterprises, ABC News (Australia), with strongest over-indexing on Gmail (4.03× the country average).
Demographically, the Innovation audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Innovation fan in Australia is balanced, around 44.3 years old, with strong Career Orientation tendencies and a notable affinity for Gmail.
The key figures that characterise the Innovation profile in Australia.
52.4% are female, 47.6% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 44.3 |
| Estimated audience size | 3,301,889 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Innovation audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.2% |
| Italy | 5.5% |
| France | 5.1% |
Where the Innovation audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~1.5M | 1.23× | |
| 02 | Tasmania | ~80K | 1.13× | |
| 03 | Australian Capital Territory | ~70K | 1.05× | |
| 04 | South Australia | ~300K | 1.02× | |
| 05 | Queensland | ~700K | 0.95× | |
| 06 | Western Australia | ~400K | 0.92× | |
| 07 | Northern Territory | ~30K | 0.89× | |
| 08 | Victoria | ~900K | 0.87× |
The strongest cross-interests of the Innovation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sole proprietorship | Business & Career | 5.87× | ||
| 02 | Small and medium enterprises | Business & Career | 5.33× | ||
| 03 | Investment strategy | Business & Career | 4.84× | ||
| 04 | Business model | Business & Career | 4.52× | ||
| 05 | Sustainable energy | Home & Garden | 4.38× | ||
| 06 | Gmail | Internet & Social Media | 4.03× | ||
| 07 | Social media marketing | Business & Career | 3.77× | ||
| 08 | Drop shipping | Shopping | 3.42× | ||
| 09 | Xero (software) | Brand | 3.24× | ||
| 10 | Educational technology | Business & Career | 3.18× | ||
| 11 | Claude | Technology & Electronics | 2.98× | ||
| 12 | ABC News (Australia) | Movies & TV | 2.71× | ||
| 13 | Small business | Business & Career | 2.66× | ||
| 14 | Training | Sports | 2.15× | ||
| 15 | Australia Post | Business & Career | 2.12× | ||
| 16 | Money | Business & Career | 2.08× | ||
| 17 | Papua New Guinea | Travel & Leisure | 1.75× | ||
| 18 | Canberra | Travel & Leisure | 1.71× | ||
| 19 | Indonesia | Travel & Leisure | 1.64× | ||
| 20 | Spotlights | Music & Radio | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 3.04× | |
| Need for Security | CONSERVATISM | 2.15× | |
| Sustainability | BALANCE | 2.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.13× | |
| Pet Ownership | JOY | 1.17× | |
| Healthy Lifestyle | BALANCE | 1.35× |
Innovation has an estimated audience of 3,301,889 people in Australia, concentrated in New South Wales and Victoria.
52.4% of Innovation fans are female, 47.6% are male, with an average age of 44.3 years.
Innovation fans show strongest brand affinity for Gmail (4.03×), Small and medium enterprises (5.33×), and ABC News (Australia) (2.71×) over the country average.
Innovation fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~900K), and Queensland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Innovation itself, the audience over-indexes on Small and medium enterprises (5.33×), ABC News (Australia) (2.71×), Claude (2.98×), and Xero (software) (3.24×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Innovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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