Rascasse Audience Intelligence

Social media marketing Audience in Australia

A data profile of the people who buy, follow and care about Social media marketing in Australia — modelled from more than twelve digital signal sources. Social media marketing has an estimated audience of 2,515,166 people in Australia.

#761among Topic in Australia
#140in Business & Career

The average Social media marketing fan in Australia is 43.5 years old, balanced, and lives primarily in Victoria.

The audience is concentrated in Victoria, Queensland, New South Wales.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Social media marketing profile in Australia.

Audience size
2.5M
in Australia
Gender
54.5%♀
45.5% male
Age
43.5
average years
Country rank
#1053
Topic in Australia
Fig. 01

Search interest · 12-month trend

-57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Social media marketing fans

54.5% are female, 45.5% are male, average age 43.5.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Social media marketing audience in Australia
MetricValue
Female54.5%
Male45.5%
Average age43.5
Estimated audience size2,515,166
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Social media marketing audience in Australia
Age bracketShare%
16-1910%
20-2918%
30-3920%
40-4923%
50+30%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Social media marketing audience comes from Australia.

Worldwide audience distribution share by country for Social media marketing
CountryShare
United States12.9%
Japan6.1%
China5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Australia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social media marketing audience in Australia is strongest.

Fig. 05

Top regions by affinity

Social media marketing fans by region: top regions in Australia
#RegionReachAffinity×
01Australian Capital Territory~70K1.31×
02Queensland~700K1.21×
03Victoria~800K1.09×
04Northern Territory~20K1.00×
05Tasmania~50K0.94×
06Western Australia~300K0.87×
07New South Wales~700K0.80×
08South Australia~200K0.78×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Australia

See Social media marketing audiences in other countries

How to read this data

Audience size is the estimated number of people in Australia who actively search for Social media marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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