Rascasse Audience Intelligence

Social media marketing Audience in Poland

A data profile of the people who buy, follow and care about Social media marketing in Poland — modelled from more than twelve digital signal sources. Social media marketing has an estimated audience of 1,878,912 people in Poland.

#512among Topic in Poland
#93in Business & Career

Social media marketing has an estimated audience of 1,878,912 people in Poland. 57.9% are female, 42.1% are male, average age 41.9.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Social media marketing profile in Poland.

Audience size
1.9M
in Poland
Gender
57.9%
42.1% male
Age
41.9
average years
Country rank
#768
Topic in Poland
Fig. 01

Search interest · 12-month trend

+472%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Social media marketing fans

57.9% are female, 42.1% are male, average age 41.9.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Social media marketing audience in Poland
MetricValue
Female57.9%
Male42.1%
Average age41.9
Estimated audience size1,878,912
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Social media marketing audience in Poland
Age bracketShare%
16-1911%
20-2920%
30-3924%
40-4922%
50+24%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Social media marketing audience comes from Poland.

Worldwide audience distribution share by country for Social media marketing
CountryShare
United States12.9%
Japan6.1%
China5.6%
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Poland who actively search for Social media marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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