A data profile of the people who buy, follow and care about Training in Australia — modelled from more than twelve digital signal sources. Training has an estimated audience of 7,484,485 people in Australia.
Training has an estimated audience of 7,484,485 people in Australia. 53.7% are female, 46.3% are male, average age 43.0. Top brand affinities: Innovation, Malaysia Airlines, Apple TV, Mobile payment, Public security.
Top brand affinities include Innovation, Malaysia Airlines, Apple TV, with strongest over-indexing on Innovation (2.15× the country average).
Demographically, the Training audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
The typical Training fan in Australia is balanced, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for Innovation.
The key figures that characterise the Training profile in Australia.
53.7% are female, 46.3% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 43.0 |
| Estimated audience size | 7,484,485 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Training audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Training audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile payment | Business & Career | 2.41× | ||
| 02 | Ryder Cup | Sports | 2.41× | ||
| 03 | Japan Airlines | Travel & Leisure | 2.35× | ||
| 04 | Puma | Fashion & Accessoires | 2.17× | ||
| 05 | Innovation | Business & Career | 2.15× | ||
| 06 | Malaysia Airlines | Travel & Leisure | 2.08× | ||
| 07 | Nobel Peace Prize | Politics & Society | 2.03× | ||
| 08 | Biotechnology | Business & Career | 1.92× | ||
| 09 | Employment agency | Business & Career | 1.86× | ||
| 10 | Thai Airways | Travel & Leisure | 1.82× | ||
| 11 | Asset management | Business & Career | 1.71× | ||
| 12 | Public security | Politics & Society | 1.70× | ||
| 13 | Hypermarket | Shopping | 1.69× | ||
| 14 | Retail banking | Business & Career | 1.64× | ||
| 15 | Apple TV | Movies & TV | 1.63× | ||
| 16 | Masters Tournament | Sports | 1.62× | ||
| 17 | Employment website | Business & Career | 1.56× | ||
| 18 | Virtual reality | Technology & Electronics | 1.53× | ||
| 19 | Internet service provider | Technology & Electronics | 1.53× | ||
| 20 | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.30× | |
| Early Adopter Mentality | POWER | 1.30× | |
| Individualism | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.77× | |
| DIY Mentality | THRILL | 0.88× | |
| Design Affinity | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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