A data profile of the people who buy, follow and care about Training in Belgium — modelled from more than twelve digital signal sources. Training has an estimated audience of 1,972,679 people in Belgium.
The average Training fan in Belgium is 42.4 years old, more female, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Liege, Brussels.
Top brand affinities include Local food, Knitting, Uniqlo, with strongest over-indexing on Local food (1.69× the country average).
Demographically, the Training audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Design Affinity, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Training fan in Belgium is more female, around 42.4 years old, with strong Design Affinity tendencies and a notable affinity for Local food.
The key figures that characterise the Training profile in Belgium.
55.2% are female, 44.8% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 42.4 |
| Estimated audience size | 1,972,679 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Training audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
Where the Training audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~200K | 1.64× | |
| 02 | Liege | ~200K | 1.38× | |
| 03 | Hainaut | ~300K | 1.36× | |
| 04 | Walloon Brabant | ~60K | 1.13× | |
| 05 | Province of Namur | ~100K | 1.10× | |
| 06 | Flemish Brabant | ~200K | 1.03× | |
| 07 | Luxembourg | ~40K | 0.83× | |
| 08 | Antwerp | ~200K | 0.74× | |
| 09 | East Flanders | ~100K | 0.70× | |
| 10 | West Flanders | ~100K | 0.69× | |
| 11 | Limburg | ~60K | 0.68× |
The strongest cross-interests of the Training audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Apprenticeship | Business & Career | 1.74× | ||
| 02 | Local food | Food & Beverages | 1.69× | ||
| 03 | Knitting | Home & Garden | 1.69× | ||
| 04 | Uniqlo | Shopping | 1.69× | ||
| 05 | Kitchenware | Home & Garden | 1.69× | ||
| 06 | Charitable organization | Politics & Society | 1.69× | ||
| 07 | Natural skin care | Beauty & Wellness | 1.69× | ||
| 08 | Designer clothing | Fashion & Accessoires | 1.69× | ||
| 09 | Sephora | Shopping | 1.69× | ||
| 10 | Anti-aging cream | Beauty & Wellness | 1.69× | ||
| 11 | Fast casual restaurants | Food & Beverages | 1.69× | ||
| 12 | Hermès | Fashion & Accessoires | 1.69× | ||
| 13 | Art jewelry | Fashion & Accessoires | 1.69× | ||
| 14 | Handmade jewelry | Fashion & Accessoires | 1.66× | ||
| 15 | Cupcake | Food & Beverages | 1.64× | ||
| 16 | Online food ordering | Food & Beverages | 1.64× | ||
| 17 | Stradivarius | Shopping | 1.63× | ||
| 18 | Grilling | Food & Beverages | 1.52× | ||
| 19 | Alpine skiing | Sports | 1.52× | ||
| 20 | Department store | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.36× | |
| Community Orientation | OPEN | 1.35× | |
| Mindfulness | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.91× | |
| Individualism | JOY | 0.95× |
Training has an estimated audience of 1,972,679 people in Belgium, concentrated in Hainaut and Liege.
55.2% of Training fans are female, 44.8% are male, with an average age of 42.4 years.
Training fans show strongest brand affinity for Local food (1.69×), Knitting (1.69×), and Uniqlo (1.69×) over the country average.
Training fans in Belgium are most concentrated in Hainaut (reach ~300K), Liege (reach ~200K), and Brussels (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Training itself, the audience over-indexes on Knitting (1.69×), Uniqlo (1.69×), Kitchenware (1.69×), and Charitable organization (1.69×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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