A data profile of the people who buy, follow and care about Training in Sweden — modelled from more than twelve digital signal sources. Training has an estimated audience of 2,349,693 people in Sweden.
Training has an estimated audience of 2,349,693 people in Sweden. 59.2% are female, 40.8% are male, average age 43.6. Top brand affinities: Sveriges Television, Google, Happiness, Dogs, Jotex.
Top brand affinities include Sveriges Television, Google, Happiness, with strongest over-indexing on Sveriges Television (1.55× the country average).
Demographically, the Training audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
The typical Training fan in Sweden is more female, around 43.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sveriges Television.
The key figures that characterise the Training profile in Sweden.
59.2% are female, 40.8% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 43.6 |
| Estimated audience size | 2,349,693 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Training audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Training audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 3.36× | ||
| 02 | Viral video | Internet & Social Media | 2.49× | ||
| 03 | First-person shooter games | Games | 2.19× | ||
| 04 | Fiction books | Literature | 1.99× | ||
| 05 | Financial services | Business & Career | 1.99× | ||
| 06 | Happiness | Health | 1.97× | ||
| 07 | Gambling | Games | 1.97× | ||
| 08 | Intersport | Shopping | 1.92× | ||
| 09 | Tattoos | Fashion & Accessoires | 1.92× | ||
| 10 | Hair products | Beauty & Wellness | 1.83× | ||
| 11 | Dogs | Pets & Animals | 1.77× | ||
| 12 | Meat | Food & Beverages | 1.70× | ||
| 13 | Celebrity | Movies & TV | 1.69× | ||
| 14 | Internet & Social Media | 1.67× | |||
| 15 | Higher education | Business & Career | 1.64× | ||
| 16 | Bars | Travel & Leisure | 1.62× | ||
| 17 | Electronic music | Music & Radio | 1.58× | ||
| 18 | KappAhl | Fashion & Accessoires | 1.57× | ||
| 19 | Sveriges Television | Technology & Electronics | 1.55× | ||
| 20 | Video games | Games | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.70× | |
| Extroversion | THRILL | 1.52× | |
| Career Orientation | POWER | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.82× | |
| Creativity | OPEN | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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