A data profile of the people who buy, follow and care about Electronic music in Sweden — modelled from more than twelve digital signal sources. Electronic music has an estimated audience of 2,026,040 people in Sweden.
Electronic music has an estimated audience of 2,026,040 people in Sweden. 47.7% are female, 52.3% are male, average age 40.7. Top brand affinities: Education, Money, Gift, Training, Rhianna (singer).
Top brand affinities include Education, Money, Gift, with strongest over-indexing on Education (1.72× the country average).
Demographically, the Electronic music audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Electronic music fan in Sweden is balanced, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Education.
The key figures that characterise the Electronic music profile in Sweden.
47.7% are female, 52.3% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 40.7 |
| Estimated audience size | 2,026,040 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Electronic music audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 4.4% |
| Italy | 4.4% |
The strongest cross-interests of the Electronic music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rhianna (singer) | Music & Radio | 3.97× | ||
| 02 | Korean hip hop | Music & Radio | 3.01× | ||
| 03 | Chicano rap | Music & Radio | 3.01× | ||
| 04 | Christian hip hop | Music & Radio | 2.98× | ||
| 05 | Japanese hip hop | Music & Radio | 2.98× | ||
| 06 | French hip hop | Music & Radio | 2.97× | ||
| 07 | Alternative hip hop | Music & Radio | 2.87× | ||
| 08 | British hip hop | Music & Radio | 2.85× | ||
| 09 | Southern hip hop | Music & Radio | 2.76× | ||
| 10 | Electro (music) | Music & Radio | 2.71× | ||
| 11 | West Coast hip hop | Music & Radio | 2.70× | ||
| 12 | Funk | Music & Radio | 2.28× | ||
| 13 | Money | Business & Career | 2.13× | ||
| 14 | Livemusic | Music & Radio | 2.08× | ||
| 15 | Education | Business & Career | 1.72× | ||
| 16 | Music festivals | Music & Radio | 1.65× | ||
| 17 | Gift | Shopping | 1.62× | ||
| 18 | Training | Sports | 1.58× | ||
| 19 | Zara Larsson | Music & Radio | 1.55× | ||
| 20 | Classical music | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.29× | |
| Travelling | THRILL | 0.93× | |
| Early Adopter Mentality | POWER | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.73× | |
| Social Media Usage | JOY | 0.77× | |
| Design Affinity | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Electronic music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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