A data profile of the people who buy, follow and care about Training in Portugal — modelled from more than twelve digital signal sources. Training has an estimated audience of 2,930,429 people in Portugal.
The average Training fan in Portugal is 43.3 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Snapchat, Sport Club Corinthians Paulista, NFL, with strongest over-indexing on Snapchat (1.63× the country average).
Demographically, the Training audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Career Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Training fan in Portugal is more female, around 43.3 years old, with strong Career Orientation tendencies and a notable affinity for Snapchat.
The key figures that characterise the Training profile in Portugal.
57.6% are female, 42.4% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 43.3 |
| Estimated audience size | 2,930,429 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Training audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
Where the Training audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Porto District | ~1M | 1.63× | |
| 02 | Santarém District | ~200K | 1.63× | |
| 03 | Lisbon District | ~1M | 1.20× | |
| 04 | Faro District | ~200K | 1.16× | |
| 05 | Setúbal District | ~400K | 1.09× | |
| 06 | Madeira | ~90K | 1.03× | |
| 07 | Bragança District | ~30K | 1.02× | |
| 08 | Portalegre District | ~30K | 1.01× | |
| 09 | Guarda District | ~40K | 1.00× | |
| 10 | Beja District | ~50K | 0.99× | |
| 11 | Vila Real District | ~50K | 0.98× | |
| 12 | Évora District | ~50K | 0.98× | |
| 13 | Aveiro District | ~200K | 0.97× | |
| 14 | Leiria District | ~200K | 0.97× | |
| 15 | Coimbra District | ~100K | 0.97× | |
| 16 | Azores | ~80K | 0.97× | |
| 17 | Castelo Branco District | ~50K | 0.97× | |
| 18 | Braga District | ~300K | 0.96× | |
| 19 | Viseu District | ~100K | 0.96× | |
| 20 | Viana do Castelo District | ~70K | 0.96× |
The strongest cross-interests of the Training audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Magazine Luiza | Shopping | 2.20× | ||
| 02 | Casas Bahia | Shopping | 2.03× | ||
| 03 | Duolingo | Business & Career | 1.85× | ||
| 04 | Costa Rica | Travel & Leisure | 1.71× | ||
| 05 | Sport Club Corinthians Paulista | Sports | 1.67× | ||
| 06 | Mineral water | Food & Beverages | 1.67× | ||
| 07 | Alpine skiing | Sports | 1.67× | ||
| 08 | Boxing | Sports | 1.67× | ||
| 09 | Single-family detached home | Home & Garden | 1.67× | ||
| 10 | AutoScout24 | Cars & Mobility | 1.66× | ||
| 11 | Snapchat | Internet & Social Media | 1.63× | ||
| 12 | SporTV | Sports | 1.63× | ||
| 13 | A.S. Roma | Sports | 1.62× | ||
| 14 | Beach soccer | Sports | 1.61× | ||
| 15 | Street dance | Sports | 1.61× | ||
| 16 | NFL | Sports | 1.53× | ||
| 17 | Urban agriculture | Business & Career | 1.53× | ||
| 18 | veterinaria | Pets & Animals | 1.52× | ||
| 19 | Facial hair | Beauty & Wellness | 1.51× | ||
| 20 | Safari | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.32× | |
| Community Orientation | OPEN | 1.21× | |
| Convenience Orientation | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.73× | |
| Need for Security | CONSERVATISM | 0.75× | |
| Spirituality | BALANCE | 0.88× |
Training has an estimated audience of 2,930,429 people in Portugal, concentrated in Lisbon District and Porto District.
57.6% of Training fans are female, 42.4% are male, with an average age of 43.3 years.
Training fans show strongest brand affinity for Snapchat (1.63×), Sport Club Corinthians Paulista (1.67×), and NFL (1.53×) over the country average.
Training fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~1M), and Setúbal District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Training itself, the audience over-indexes on Sport Club Corinthians Paulista (1.67×), NFL (1.53×), Facial hair (1.51×), and A.S. Roma (1.62×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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