A data profile of the people who buy, follow and care about Training in Ireland — modelled from more than twelve digital signal sources. Training has an estimated audience of 1,632,813 people in Ireland.
Training has an estimated audience of 1,632,813 people in Ireland. 57.3% are female, 42.7% are male, average age 43.5. Top brand affinities: Roller skating, Roller skates.
Top brand affinities include Roller skating, Roller skates, with strongest over-indexing on Roller skating (1.62× the country average).
Demographically, the Training audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Training fan in Ireland is more female, around 43.5 years old, with strong Career Orientation tendencies and a notable affinity for Roller skating.
The key figures that characterise the Training profile in Ireland.
57.3% are female, 42.7% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 43.5 |
| Estimated audience size | 1,632,813 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 26% |
of the worldwide Training audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Training audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Roller skating | Sports | 1.62× | ||
| 02 | Roller skates | Sports | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.14× | |
| Early Adopter Mentality | POWER | 1.13× | |
| Extroversion | THRILL | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.68× | |
| Travelling | THRILL | 0.74× | |
| Design Affinity | PREMIUM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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