A data profile of the people who buy, follow and care about Entrepreneurship in Australia — modelled from more than twelve digital signal sources. Entrepreneurship has an estimated audience of 8,129,006 people in Australia.
The average Entrepreneurship fan in Australia is 42.7 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Investment strategy, Web conferencing, Self-healing, with strongest over-indexing on Investment strategy (1.83× the country average).
Demographically, the Entrepreneurship audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Career Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Entrepreneurship fan in Australia is balanced, around 42.7 years old, with strong Career Orientation tendencies and a notable affinity for Investment strategy.
The key figures that characterise the Entrepreneurship profile in Australia.
53.9% are female, 46.1% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 42.7 |
| Estimated audience size | 8,129,006 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Entrepreneurship audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 4.9% |
| India | 4.5% |
Where the Entrepreneurship audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~3M | 1.21× | |
| 02 | Western Australia | ~1M | 1.14× | |
| 03 | Queensland | ~2M | 1.06× | |
| 04 | New South Wales | ~3M | 1.03× | |
| 05 | South Australia | ~600K | 1.01× | |
| 06 | Australian Capital Territory | ~200K | 1.01× | |
| 07 | Northern Territory | ~70K | 0.88× | |
| 08 | Tasmania | ~100K | 0.82× |
The strongest cross-interests of the Entrepreneurship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Master of Laws | Business & Career | 2.16× | ||
| 02 | Mindvalley | Business & Career | 2.09× | ||
| 03 | CoreLogic | Business & Career | 1.98× | ||
| 04 | Jeff Bezos | Business & Career | 1.97× | ||
| 05 | Investment strategy | Business & Career | 1.83× | ||
| 06 | Atlassian | Technology & Electronics | 1.72× | ||
| 07 | Saving | Business & Career | 1.70× | ||
| 08 | Estate planning | Kids & Family | 1.68× | ||
| 09 | Transcendental Meditation | Health | 1.68× | ||
| 10 | Self-healing | Health | 1.66× | ||
| 11 | Webcast | Technology & Electronics | 1.64× | ||
| 12 | Leverage (TV series) | Movies & TV | 1.64× | ||
| 13 | Web conferencing | Technology & Electronics | 1.58× | ||
| 14 | Guided meditation | Health | 1.57× | ||
| 15 | Relationship counseling | Kids & Family | 1.55× | ||
| 16 | Warren Buffett | Business & Career | 1.54× | ||
| 17 | Udemy | Business & Career | 1.53× | ||
| 18 | Cash flow | Business & Career | 1.52× | ||
| 19 | Business development | Business & Career | 1.52× | ||
| 20 | Superannuation in Australia | Topic | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.18× | |
| Mindfulness | BALANCE | 1.11× | |
| Design Affinity | PREMIUM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.87× | |
| Extroversion | THRILL | 0.91× | |
| Convenience Orientation | PREMIUM | 0.94× |
Entrepreneurship has an estimated audience of 8,129,006 people in Australia, concentrated in New South Wales and Victoria.
53.9% of Entrepreneurship fans are female, 46.1% are male, with an average age of 42.7 years.
Entrepreneurship fans show strongest brand affinity for Investment strategy (1.83×), Web conferencing (1.58×), and Self-healing (1.66×) over the country average.
Entrepreneurship fans in Australia are most concentrated in New South Wales (reach ~3M), Victoria (reach ~3M), and Queensland (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Entrepreneurship itself, the audience over-indexes on Web conferencing (1.58×), Self-healing (1.66×), Cash flow (1.52×), and Saving (1.7×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.