A data profile of the people who buy, follow and care about Entrepreneurship in Switzerland — modelled from more than twelve digital signal sources. Entrepreneurship has an estimated audience of 2,045,352 people in Switzerland.
The average Entrepreneurship fan in Switzerland is 42.5 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Startup company, Investment strategy, Educational technology, with strongest over-indexing on Startup company (1.59× the country average).
Demographically, the Entrepreneurship audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Entrepreneurship fan in Switzerland is balanced, around 42.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Startup company.
The key figures that characterise the Entrepreneurship profile in Switzerland.
47.5% are female, 52.5% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 42.5 |
| Estimated audience size | 2,045,352 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Entrepreneurship audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 4.9% |
| India | 4.5% |
Where the Entrepreneurship audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~600K | 1.78× | |
| 02 | Vaud | ~300K | 1.65× | |
| 03 | Canton of Geneva | ~200K | 1.41× | |
| 04 | Canton of Bern | ~200K | 1.19× | |
| 05 | Canton of Zug | ~30K | 1.18× | |
| 06 | Canton of Glarus | ~9K | 1.18× | |
| 07 | Basel-City | ~90K | 1.16× | |
| 08 | Canton of St. Gallen | ~100K | 1.14× | |
| 09 | Appenzell Ausserrhoden | ~10K | 1.13× | |
| 10 | Luzern | ~90K | 1.10× | |
| 11 | Fribourg | ~80K | 1.04× | |
| 12 | Aargau | ~100K | 1.03× | |
| 13 | Schaffhausen | ~20K | 1.02× | |
| 14 | Valais | ~80K | 0.99× | |
| 15 | Schwyz | ~30K | 0.99× | |
| 16 | Basel-Landschaft | ~50K | 0.98× | |
| 17 | Appenzell Innerrhoden | ~3K | 0.98× | |
| 18 | Graubünden | ~50K | 0.97× | |
| 19 | Canton of Nidwalden | ~7K | 0.96× | |
| 20 | Uri | ~7K | 0.96× | |
| 21 | Canton of Obwalden | ~7K | 0.95× | |
| 22 | Neuchatel | ~40K | 0.94× | |
| 23 | Jura | ~10K | 0.94× | |
| 24 | Thurgau | ~50K | 0.93× | |
| 25 | Solothurn | ~50K | 0.92× | |
| 26 | Ticino | ~70K | 0.87× |
The strongest cross-interests of the Entrepreneurship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Executive education | Business & Career | 2.01× | ||
| 02 | Harvard Business Review | Business & Career | 1.94× | ||
| 03 | Data science | Business & Career | 1.81× | ||
| 04 | Investment strategy | Business & Career | 1.77× | ||
| 05 | Udemy | Business & Career | 1.73× | ||
| 06 | Shark Tank | Movies & TV | 1.68× | ||
| 07 | Bloomberg | Movies & TV | 1.67× | ||
| 08 | BFM Business | Business & Career | 1.67× | ||
| 09 | Richard Branson | Business & Career | 1.61× | ||
| 10 | Robert Betz | Literature | 1.60× | ||
| 11 | Startup company | Business & Career | 1.59× | ||
| 12 | Expert (company) | Shopping | 1.59× | ||
| 13 | Educational technology | Business & Career | 1.57× | ||
| 14 | Women's empowerment | Politics & Society | 1.57× | ||
| 15 | Transcendental Meditation | Health | 1.57× | ||
| 16 | Web conferencing | Technology & Electronics | 1.56× | ||
| 17 | Digital transformation | Business & Career | 1.56× | ||
| 18 | Larry Page | Politics & Society | 1.52× | ||
| 19 | Project Management Professional | Business & Career | 1.52× | ||
| 20 | Quantum mysticism | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.02× | |
| Travelling | THRILL | 0.99× | |
| Healthy Lifestyle | BALANCE | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.71× | |
| Price Sensitivity | PREMIUM | 0.78× | |
| Social Media Usage | JOY | 0.89× |
Entrepreneurship has an estimated audience of 2,045,352 people in Switzerland, concentrated in Canton of Zürich and Vaud.
47.5% of Entrepreneurship fans are female, 52.5% are male, with an average age of 42.5 years.
Entrepreneurship fans show strongest brand affinity for Startup company (1.59×), Investment strategy (1.77×), and Educational technology (1.57×) over the country average.
Entrepreneurship fans in Switzerland are most concentrated in Canton of Zürich (reach ~600K), Vaud (reach ~300K), and Canton of Bern (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Entrepreneurship itself, the audience over-indexes on Investment strategy (1.77×), Educational technology (1.57×), Web conferencing (1.56×), and Data science (1.81×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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