A data profile of the people who buy, follow and care about Startup company in Switzerland — modelled from more than twelve digital signal sources. Startup company has an estimated audience of 960,359 people in Switzerland.
Startup company has an estimated audience of 960,359 people in Switzerland. 41.1% are female, 58.9% are male, average age 45.0. Top brand affinities: AutoScout24, Psychology, Entrepreneurship, Self-employment, Real property.
Top brand affinities include AutoScout24, Psychology, Entrepreneurship, with strongest over-indexing on AutoScout24 (2.17× the country average).
Demographically, the Startup company audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Career Orientation, Indulgence.
The typical Startup company fan in Switzerland is more male, around 45.0 years old, with strong Career Orientation tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Startup company profile in Switzerland.
41.1% are female, 58.9% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 45.0 |
| Estimated audience size | 960,359 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 27% | |
| 50+ | 29% |
of the worldwide Startup company audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 5.6% |
| China | 4.9% |
The strongest cross-interests of the Startup company audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-employment | Business & Career | 2.93× | ||
| 02 | Home business | Business & Career | 2.77× | ||
| 03 | Stock market | Business & Career | 2.28× | ||
| 04 | AutoScout24 | Cars & Mobility | 2.17× | ||
| 05 | Real property | Home & Garden | 2.12× | ||
| 06 | Livemusic | Music & Radio | 1.93× | ||
| 07 | Western Union | Business & Career | 1.93× | ||
| 08 | Drop shipping | Shopping | 1.91× | ||
| 09 | Wine tasting | Food & Beverages | 1.91× | ||
| 10 | Volunteering | Politics & Society | 1.77× | ||
| 11 | Transfermarkt | Sports | 1.68× | ||
| 12 | Luxury real estate | Business & Career | 1.67× | ||
| 13 | Drawing | Home & Garden | 1.61× | ||
| 14 | Running | Sports | 1.61× | ||
| 15 | Entrepreneurship | Business & Career | 1.59× | ||
| 16 | Online newspaper | News | 1.57× | ||
| 17 | Lodging | Travel & Leisure | 1.56× | ||
| 18 | Kitchen | Home & Garden | 1.54× | ||
| 19 | Psychology | Business & Career | 1.53× | ||
| 20 | Happiness | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.96× | |
| Indulgence | JOY | 1.57× | |
| Risk Appetite | THRILL | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| Creativity | OPEN | 0.88× | |
| Extroversion | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Startup company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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