A data profile of the people who buy, follow and care about Startup company in South Africa — modelled from more than twelve digital signal sources. Startup company has an estimated audience of 1,092,911 people in South Africa.
Startup company has an estimated audience of 1,092,911 people in South Africa. 46.0% are female, 54.0% are male, average age 39.0. Top brand affinities: LinkedIn, Business class, Fast casual restaurants, First-time buyer, Organic farming.
Top brand affinities include LinkedIn, Business class, Fast casual restaurants, with strongest over-indexing on LinkedIn (1.55× the country average).
Demographically, the Startup company audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Career Orientation, Sustainability.
The typical Startup company fan in South Africa is balanced, around 39.0 years old, with strong Career Orientation tendencies and a notable affinity for LinkedIn.
The key figures that characterise the Startup company profile in South Africa.
46.0% are female, 54.0% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 39.0 |
| Estimated audience size | 1,092,911 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 27% | |
| 30-39 | 22% | |
| 40-49 | 15% | |
| 50+ | 21% |
of the worldwide Startup company audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 5.6% |
| China | 4.9% |
The strongest cross-interests of the Startup company audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Private equity | Business & Career | 3.44× | ||
| 02 | Money management | Business & Career | 2.11× | ||
| 03 | Drop shipping | Shopping | 2.02× | ||
| 04 | Passive income | Business & Career | 1.94× | ||
| 05 | Škoda Auto | Cars & Mobility | 1.88× | ||
| 06 | Business class | Travel & Leisure | 1.75× | ||
| 07 | Bentley | Cars & Mobility | 1.68× | ||
| 08 | Organic farming | Food & Beverages | 1.65× | ||
| 09 | Handmade jewelry | Fashion & Accessoires | 1.65× | ||
| 10 | Aston Martin | Cars & Mobility | 1.64× | ||
| 11 | Dow Jones Industrial Average | Business & Career | 1.63× | ||
| 12 | Art exhibition | Arts & Culture | 1.60× | ||
| 13 | Carcare | Cars & Mobility | 1.60× | ||
| 14 | Asset management | Business & Career | 1.59× | ||
| 15 | Puma | Fashion & Accessoires | 1.57× | ||
| 16 | Real estate investing | Business & Career | 1.57× | ||
| 17 | First-time buyer | Shopping | 1.56× | ||
| 18 | Internet & Social Media | 1.55× | |||
| 19 | Fast casual restaurants | Food & Beverages | 1.53× | ||
| 20 | Eyewear | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.93× | |
| Sustainability | BALANCE | 1.48× | |
| Luxury Orientation | PREMIUM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.61× | |
| Tradition | CONSERVATISM | 0.73× | |
| Creativity | OPEN | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Startup company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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