A data profile of the people who buy, follow and care about Startup company in Colombia — modelled from more than twelve digital signal sources. Startup company has an estimated audience of 2,248,098 people in Colombia.
Startup company has an estimated audience of 2,248,098 people in Colombia. 47.3% are female, 52.7% are male, average age 37.1. Top brand affinities: Nonprofit organization, First class travel, Bank account, Retail banking, Renovation.
Top brand affinities include Nonprofit organization, First class travel, Bank account, with strongest over-indexing on Nonprofit organization (1.53× the country average).
Demographically, the Startup company audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Career Orientation, Family Orientation.
The typical Startup company fan in Colombia is balanced, around 37.1 years old, with strong Career Orientation tendencies and a notable affinity for Nonprofit organization.
The key figures that characterise the Startup company profile in Colombia.
47.3% are female, 52.7% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 37.1 |
| Estimated audience size | 2,248,098 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Startup company audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 5.6% |
| China | 4.9% |
The strongest cross-interests of the Startup company audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Career development | Business & Career | 2.08× | ||
| 02 | Employment agency | Business & Career | 2.05× | ||
| 03 | Vehicle insurance | Cars & Mobility | 1.98× | ||
| 04 | Bank account | Business & Career | 1.95× | ||
| 05 | Mobile banking | Business & Career | 1.85× | ||
| 06 | Employment website | Business & Career | 1.85× | ||
| 07 | American Express | Business & Career | 1.76× | ||
| 08 | Stock market | Business & Career | 1.75× | ||
| 09 | Automobile repair shop | Cars & Mobility | 1.66× | ||
| 10 | Sustainable energy | Home & Garden | 1.66× | ||
| 11 | Retail banking | Business & Career | 1.63× | ||
| 12 | First class travel | Travel & Leisure | 1.62× | ||
| 13 | Business class | Travel & Leisure | 1.61× | ||
| 14 | Art exhibition | Arts & Culture | 1.59× | ||
| 15 | First-time buyer | Shopping | 1.59× | ||
| 16 | Nonprofit organization | Politics & Society | 1.53× | ||
| 17 | Used car | Cars & Mobility | 1.53× | ||
| 18 | Local news | News | 1.53× | ||
| 19 | Land Rover | Cars & Mobility | 1.51× | ||
| 20 | Renovation | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.08× | |
| Family Orientation | CONSERVATISM | 1.59× | |
| Quality Awareness | PREMIUM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.53× | |
| Tradition | CONSERVATISM | 0.64× | |
| Social Media Usage | JOY | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Startup company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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