A data profile of the people who buy, follow and care about Startup company in Italy — modelled from more than twelve digital signal sources. Startup company has an estimated audience of 5,588,886 people in Italy.
Startup company has an estimated audience of 5,588,886 people in Italy. 40.8% are female, 59.2% are male, average age 45.1. Top brand affinities: Wikipedia, Personal finance, WhatsApp, Innovation, Mediaset.
Top brand affinities include Wikipedia, Personal finance, WhatsApp, with strongest over-indexing on Wikipedia (4.3× the country average).
Demographically, the Startup company audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Startup company fan in Italy is more male, around 45.1 years old, with strong Career Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Startup company profile in Italy.
40.8% are female, 59.2% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 45.1 |
| Estimated audience size | 5,588,886 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Startup company audience comes from Italy.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 5.6% |
| China | 4.9% |
The strongest cross-interests of the Startup company audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jason Bateman | Movies & TV | 7.08× | ||
| 02 | Wikipedia | Internet & Social Media | 4.30× | ||
| 03 | Master of Business Administration | Business & Career | 3.47× | ||
| 04 | Satire | Literature | 3.25× | ||
| 05 | Freelancer | Business & Career | 3.06× | ||
| 06 | Self-employment | Business & Career | 2.98× | ||
| 07 | Mediaset | Technology & Electronics | 2.62× | ||
| 08 | Champagne | Food & Beverages | 2.56× | ||
| 09 | Innovation | Business & Career | 2.50× | ||
| 10 | Eni | Cars & Mobility | 2.48× | ||
| 11 | Personal finance | Business & Career | 2.34× | ||
| 12 | Sustainable energy | Home & Garden | 2.17× | ||
| 13 | Dentistry | Business & Career | 2.17× | ||
| 14 | Internet & Social Media | 2.09× | |||
| 15 | Renewable energy | Business & Career | 1.73× | ||
| 16 | Volunteering | Politics & Society | 1.72× | ||
| 17 | Indeed.com | Business & Career | 1.68× | ||
| 18 | UniCredit | Business & Career | 1.58× | ||
| 19 | Financial services | Business & Career | 1.53× | ||
| 20 | Real property | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.67× | |
| Risk Appetite | THRILL | 1.57× | |
| Sustainability | BALANCE | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.81× | |
| Creativity | OPEN | 0.82× | |
| DIY Mentality | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Startup company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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