Rascasse Audience Intelligence

Startup company Audience in Germany

A data profile of the people who buy, follow and care about Startup company in Germany — modelled from more than twelve digital signal sources. Startup company has an estimated audience of 6,987,731 people in Germany.

#399among Topic in Germany#79in Business & Career

The average Startup company fan in Germany is 41.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Moodle, Family, with strongest over-indexing on Nature (2.88× the country average).

Demographically, the Startup company audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Startup company fan in Germany is more male, around 41.5 years old, with strong Career Orientation tendencies and a notable affinity for Nature.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Startup company profile in Germany.

Audience size
7M
in Germany
Gender
42.0%♀
58.0% male
Age
41.5
average years
Country rank
#650
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Startup company fans

42.0% are female, 58.0% are male, average age 41.5.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for Startup company audience in Germany
MetricValue
Female42.0%
Male58.0%
Average age41.5
Estimated audience size6,987,731
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Startup company audience in Germany
Age bracketShare%
16-1912%
20-2918%
30-3923%
40-4926%
50+21%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Startup company audience comes from Germany.

Worldwide audience distribution share by country for Startup company
CountryShare
United States12.0%
Japan5.6%
China4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Startup company audience in Germany is strongest.

Fig. 05

Top regions by affinity

Startup company fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~400K1.20×
02Baden-Württemberg~1M1.19×
03Bremen~70K1.09×
04Bayern~1M1.07×
05Nordrhein-Westfalen~1.5M1.04×
06Hessen~500K1.03×
07Niedersachsen~700K1.02×
08Sachsen-Anhalt~200K1.02×
09Thüringen~200K1.02×
10Saarland~90K1.02×
11Rheinland-Pfalz~400K1.01×
12Sachsen~300K1.00×
13Brandenburg~200K0.99×
14Hamburg~200K0.97×
15Mecklenburg-Vorpommern~100K0.97×
16Schleswig-Holstein~200K0.92×
Fig. 06

Affinity by region

Affinity by region — Startup company, Germany
0.92×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Startup company audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Startup company audience
#·InterestCategoryAffinity×
01MoodleTechnology & Electronics7.22×
02SAP SETechnology & Electronics3.97×
03AllgäuTravel & Leisure3.49×
04SixtCars & Mobility3.44×
05German television comedyMovies & TV2.95×
06NatureHome & Garden2.88×
07SatireLiterature2.86×
08Real propertyHome & Garden2.69×
09VacationsTravel & Leisure2.59×
10LodgingTravel & Leisure2.29×
11VolunteeringPolitics & Society2.28×
12FamilyKids & Family2.01×
13TransfermarktSports1.98×
14TagesschauMovies & TV1.95×
15German languagePolitics & Society1.95×
16EmailTechnology & Electronics1.93×
17FocusNews1.87×
18Efficient energy useTechnology & Electronics1.72×
19DüsseldorfTravel & Leisure1.70×
20GermanyTravel & Leisure1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Startup company audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Startup company audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.55×
Need for SecurityCONSERVATISM1.52×
Risk AppetiteTHRILL1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Startup company audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.87×
Price SensitivityPREMIUM0.87×
Sports ActivityPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Startup company have in Germany?

Startup company has an estimated audience of 6,987,731 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Startup company fans?

42.0% of Startup company fans are female, 58.0% are male, with an average age of 41.5 years.

03

Which brands do Startup company fans like most?

Startup company fans show strongest brand affinity for Nature (2.88×), Moodle (7.22×), and Family (2.01×) over the country average.

04

Where do Startup company fans live in Germany?

Startup company fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Startup company fans also like?

Beyond Startup company itself, the audience over-indexes on Moodle (7.22×), Family (2.01×), Tagesschau (1.95×), and Germany (1.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Startup company audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Startup company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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