A data profile of the people who buy, follow and care about Startup company in Indonesia — modelled from more than twelve digital signal sources. Startup company has an estimated audience of 2,529,765 people in Indonesia.
Startup company has an estimated audience of 2,529,765 people in Indonesia. 37.1% are female, 62.9% are male, average age 38.4. Top brand affinities: Coffee roasting, WhatsApp, Telegram, Baby food, Slot machine.
Top brand affinities include Coffee roasting, WhatsApp, Telegram, with strongest over-indexing on Coffee roasting (3.87× the country average).
Demographically, the Startup company audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
The typical Startup company fan in Indonesia is more male, around 38.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Coffee roasting.
The key figures that characterise the Startup company profile in Indonesia.
37.1% are female, 62.9% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 37.1% |
| Male | 62.9% |
| Average age | 38.4 |
| Estimated audience size | 2,529,765 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 29% | |
| 30-39 | 27% | |
| 40-49 | 22% | |
| 50+ | 12% |
of the worldwide Startup company audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 5.6% |
| China | 4.9% |
The strongest cross-interests of the Startup company audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coffee roasting | Food & Beverages | 3.87× | ||
| 02 | BTS | Music & Radio | 3.51× | ||
| 03 | Hair coloring | Beauty & Wellness | 3.45× | ||
| 04 | Flower bouquet | Home & Garden | 3.45× | ||
| 05 | Eyelash | Beauty & Wellness | 3.32× | ||
| 06 | Baby food | Kids & Family | 3.00× | ||
| 07 | Borussia Dortmund | Sports | 2.90× | ||
| 08 | FC Bayern Munich | Sports | 2.81× | ||
| 09 | Telegram | Internet & Social Media | 2.49× | ||
| 10 | Ice cream | Food & Beverages | 2.43× | ||
| 11 | Pizza | Food & Beverages | 2.32× | ||
| 12 | Lipstick | Beauty & Wellness | 2.31× | ||
| 13 | Steak | Food & Beverages | 2.20× | ||
| 14 | Slot machine | Games | 2.10× | ||
| 15 | Charity and causes | Business & Career | 1.91× | ||
| 16 | Viu (streaming media) | Movies & TV | 1.72× | ||
| 17 | Online poker | Games | 1.66× | ||
| 18 | Internet & Social Media | 1.64× | |||
| 19 | Meat | Food & Beverages | 1.52× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.00× | |
| Travelling | THRILL | 1.73× | |
| Career Orientation | POWER | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.50× | |
| Creativity | OPEN | 0.62× | |
| Mindfulness | BALANCE | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Startup company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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