A data profile of the people who buy, follow and care about Startup company in Australia — modelled from more than twelve digital signal sources. Startup company has an estimated audience of 1,975,210 people in Australia.
Startup company has an estimated audience of 1,975,210 people in Australia. 47.6% are female, 52.4% are male, average age 43.9. Top brand affinities: Innovation, Commonwealth Bank, Wikipedia, First-time buyer, Instant messaging.
Top brand affinities include Innovation, Commonwealth Bank, Wikipedia, with strongest over-indexing on Innovation (3.21× the country average).
Demographically, the Startup company audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Startup company fan in Australia is balanced, around 43.9 years old, with strong Risk Appetite tendencies and a notable affinity for Innovation.
The key figures that characterise the Startup company profile in Australia.
47.6% are female, 52.4% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 43.9 |
| Estimated audience size | 1,975,210 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Startup company audience comes from Australia.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 5.6% |
| China | 4.9% |
The strongest cross-interests of the Startup company audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Macau | Travel & Leisure | 3.35× | ||
| 02 | Innovation | Business & Career | 3.21× | ||
| 03 | Tibet | Travel & Leisure | 2.77× | ||
| 04 | Freelancer | Business & Career | 2.47× | ||
| 05 | Asset management | Business & Career | 2.21× | ||
| 06 | Internet & Social Media | 2.10× | |||
| 07 | Wikipedia | Internet & Social Media | 2.02× | ||
| 08 | Project management | Business & Career | 1.96× | ||
| 09 | Passive income | Business & Career | 1.95× | ||
| 10 | Employment website | Business & Career | 1.95× | ||
| 11 | Taiwan | Travel & Leisure | 1.85× | ||
| 12 | Sustainable energy | Home & Garden | 1.78× | ||
| 13 | Real estate investing | Business & Career | 1.77× | ||
| 14 | Luxury real estate | Business & Career | 1.74× | ||
| 15 | Career development | Business & Career | 1.66× | ||
| 16 | Wealth management | Business & Career | 1.63× | ||
| 17 | First-time buyer | Shopping | 1.59× | ||
| 18 | Commonwealth Bank | Business & Career | 1.55× | ||
| 19 | Instant messaging | Internet & Social Media | 1.54× | ||
| 20 | Real property | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.91× | |
| Career Orientation | POWER | 1.78× | |
| Early Adopter Mentality | POWER | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Creativity | OPEN | 0.84× | |
| Price Sensitivity | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Startup company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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