A data profile of the people who buy, follow and care about Career development in Australia — modelled from more than twelve digital signal sources. Career development has an estimated audience of 2,304,035 people in Australia.
The average Career development fan in Australia is 41.7 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Training and development, Teaching assistant, Undergraduate education, with strongest over-indexing on Training and development (13.84× the country average).
Demographically, the Career development audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Career development fan in Australia is more female, around 41.7 years old, with strong Mindfulness tendencies and a notable affinity for Training and development.
The key figures that characterise the Career development profile in Australia.
59.5% are female, 40.5% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 41.7 |
| Estimated audience size | 2,304,035 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Career development audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 10.4% |
| United Kingdom | 5.7% |
Where the Career development audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Western Australia | ~300K | 1.21× | |
| 02 | Northern Territory | ~20K | 1.09× | |
| 03 | Australian Capital Territory | ~50K | 0.98× | |
| 04 | South Australia | ~200K | 0.97× | |
| 05 | Tasmania | ~50K | 0.96× | |
| 06 | Victoria | ~600K | 0.90× | |
| 07 | Queensland | ~500K | 0.87× | |
| 08 | New South Wales | ~700K | 0.85× |
The strongest cross-interests of the Career development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Teaching assistant | Business & Career | 14.44× | ||
| 02 | Training and development | Business & Career | 13.84× | ||
| 03 | Early Years Learning Framework | Kids & Family | 11.72× | ||
| 04 | Early Childhood Australia | Kids & Family | 11.61× | ||
| 05 | Behavioural sciences | Business & Career | 7.47× | ||
| 06 | Undergraduate education | Business & Career | 4.90× | ||
| 07 | Secondary education | Kids & Family | 4.58× | ||
| 08 | Distance education | Business & Career | 4.29× | ||
| 09 | Educational stage | Kids & Family | 4.14× | ||
| 10 | Bachelor's degree | Business & Career | 4.00× | ||
| 11 | Bag | Fashion & Accessoires | 3.65× | ||
| 12 | Primary education | Kids & Family | 3.35× | ||
| 13 | Academic degree | Business & Career | 3.17× | ||
| 14 | Zimmermann | Home & Garden | 2.77× | ||
| 15 | Kookai | Fashion & Accessoires | 2.74× | ||
| 16 | Self care | Health | 2.21× | ||
| 17 | Personal development | Business & Career | 1.79× | ||
| 18 | Claude | Technology & Electronics | 1.67× | ||
| 19 | SEEK | Business & Career | 1.60× | ||
| 20 | Education | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.85× | |
| Design Affinity | PREMIUM | 1.61× | |
| Career Orientation | POWER | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.83× | |
| DIY Mentality | THRILL | 0.95× | |
| Need for Security | CONSERVATISM | 0.97× |
Career development has an estimated audience of 2,304,035 people in Australia, concentrated in New South Wales and Victoria.
59.5% of Career development fans are female, 40.5% are male, with an average age of 41.7 years.
Career development fans show strongest brand affinity for Training and development (13.84×), Teaching assistant (14.44×), and Undergraduate education (4.9×) over the country average.
Career development fans in Australia are most concentrated in New South Wales (reach ~700K), Victoria (reach ~600K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Career development itself, the audience over-indexes on Teaching assistant (14.44×), Undergraduate education (4.9×), Distance education (4.29×), and Primary education (3.35×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Career development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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