A data profile of the people who buy, follow and care about SEEK in Australia — modelled from more than twelve digital signal sources. SEEK has an estimated audience of 7,351,593 people in Australia.
SEEK has an estimated audience of 7,351,593 people in Australia. 55.8% are female, 44.2% are male, average age 42.2. Top brand affinities: Australia Post, Westpac, Dan Murphy's, Aldi, AirAsia.
Top brand affinities include Australia Post, Westpac, Dan Murphy's, with strongest over-indexing on Australia Post (1.99× the country average).
Demographically, the SEEK audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Travelling, Quality Awareness.
The typical SEEK fan in Australia is more female, around 42.2 years old, with strong Travelling tendencies and a notable affinity for Australia Post.
The key figures that characterise the SEEK profile in Australia.
55.8% are female, 44.2% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 42.2 |
| Estimated audience size | 7,351,593 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 20% | |
| 30-39 | 25% | |
| 40-49 | 33% | |
| 50+ | 16% |
of the worldwide SEEK audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 33.3% |
| New Zealand | 17.7% |
| United States | 8.2% |
The strongest cross-interests of the SEEK audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Randstad | Business & Career | 8.15× | ||
| 02 | Adecco | Business & Career | 8.06× | ||
| 03 | AirAsia | Travel & Leisure | 5.18× | ||
| 04 | Glassdoor | Business & Career | 4.29× | ||
| 05 | Gumtree | Home & Garden | 3.40× | ||
| 06 | Employment website | Business & Career | 3.05× | ||
| 07 | Canva | Technology & Electronics | 3.02× | ||
| 08 | Employment agency | Business & Career | 2.73× | ||
| 09 | Internet & Social Media | 2.43× | |||
| 10 | Innovation | Business & Career | 2.08× | ||
| 11 | Australia Post | Business & Career | 1.99× | ||
| 12 | Westpac | Business & Career | 1.96× | ||
| 13 | Dan Murphy's | Food & Beverages | 1.87× | ||
| 14 | Wikipedia | Internet & Social Media | 1.78× | ||
| 15 | Tabloid (newspaper format) | Literature | 1.70× | ||
| 16 | Aldi | Shopping | 1.64× | ||
| 17 | Commonwealth Bank | Business & Career | 1.64× | ||
| 18 | Telstra | Technology & Electronics | 1.62× | ||
| 19 | Business class | Travel & Leisure | 1.58× | ||
| 20 | Real property | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.53× | |
| Quality Awareness | PREMIUM | 1.37× | |
| Community Orientation | OPEN | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.78× | |
| Design Affinity | PREMIUM | 0.78× | |
| Creativity | OPEN | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for SEEK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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