SEEK Audience in United States

SEEK has an estimated audience of 1,755,621 people in United States. 54.9% are female, 45.1% are male, average age 31.8. Top regions: California, Texas, Florida. Top brand affinities: Enya, Catch Me If You Can, Indeed.com, DuckDuckGo, Glassdoor.

The average SEEK fan in United States is 31.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Enya, Catch Me If You Can, Indeed.com, with strongest over-indexing on Enya (190.8× the country average). Demographically, the SEEK audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Career Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine

Demographics of SEEK fans

Demographic split for SEEK audience in United States
MetricValue
Female54.9%
Male45.1%
Average age31.8
Estimated audience size1,755,621

Audience persona

The typical SEEK fan in United States is balanced, around 31.8 years old, with strong Career Orientation tendencies and a notable affinity for Enya.

Top regions in United States

Top regions ranked by reach for SEEK in United States
RegionReachAffinity
California269,0491.39×
Texas176,0171.17×
Florida168,3541.42×
New York124,6851.27×
Illinois63,6261.09×
North Carolina56,6301.07×
Pennsylvania55,3100.94×
Georgia55,1531.02×
Ohio48,6410.9×
New Jersey47,6721.07×
Virginia46,6741.09×
Arizona43,8581.22×
Michigan43,5660.95×
Massachusetts42,2661.22×
Tennessee42,1621.2×
Washington39,4321.12×
Maryland30,8471.02×
Alabama28,3611.16×
Indiana27,5920.86×
Wisconsin27,0491.02×
Colorado26,6110.96×
Missouri25,4580.9×
Nevada24,8481.46×
Minnesota23,2630.92×
South Carolina22,2940.84×
Oklahoma22,2861.14×
Louisiana21,4040.95×
Oregon20,9281.04×
Connecticut17,7601.01×
Kentucky16,1960.74×
Kansas14,3941.04×
Utah12,9170.82×
Iowa12,3790.86×
Arkansas11,3940.79×
Washington, District of Columbia10,8942.06×
Mississippi10,6550.74×
Hawaii10,2981.36×
Idaho9,1761.04×
New Mexico7,1910.82×
Nebraska6,4660.73×
West Virginia5,5380.68×
New Hampshire5,3150.77×
Maine4,9220.78×
Montana4,7470.97×
Rhode Island4,1210.74×
Delaware4,0350.83×
North Dakota3,7131.03×
Alaska2,7040.72×
Vermont2,5240.82×
South Dakota2,1770.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SEEK audience
BrandAffinityCategory
Enya190.8×Music & Radio
Catch Me If You Can102.4×Movies & TV
Indeed.com15.84×Business & Career
DuckDuckGo30.71×Internet & Social Media
Glassdoor35.08×Business & Career
Job interview14.29×Business & Career
Google Maps5.92×Internet & Social Media
Idris Elba15.35×Movies & TV
Enterprise Rent-A-Car6.57×Cars & Mobility
Google News6.25×News
Olivia Wilde18.03×Movies & TV
Zac Efron9.38×Movies & TV
Planet Fitness3.88×Sports
Revenge (TV series)16.36×Movies & TV
Apple Store7.23×Shopping
StubHub7.51×Travel & Leisure
Self-awareness4.99×Health
Google Drive3.2×Technology & Electronics
Capital One3.09×Business & Career
Diaper bag5.07×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SEEK audience
TraitClusterScore
Career OrientationPOWER3.34
Design AffinityPREMIUM1.37
TraditionCONSERVATISM1.33
Quality AwarenessPREMIUM1.33
PatriotismCONSERVATISM1.3
LGBTQ+ IdentityOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for SEEK
CountryShare
Australia31.1%
New Zealand24.0%
United States7.4%

See SEEK audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does SEEK have in United States?

SEEK has an estimated audience of 1,755,621 people in United States, concentrated in California and Texas.

What is the gender split and age of SEEK fans?

54.9% of SEEK fans are female, 45.1% are male, with an average age of 31.8 years.

Which brands do SEEK fans like most?

SEEK fans show strongest brand affinity for Enya (190.8×), Catch Me If You Can (102.4×), and Indeed.com (15.84×) over the country average.

Where do SEEK fans live in United States?

SEEK fans in United States are most concentrated in California (reach 269,049), Texas (reach 176,017), and Florida (reach 168,354). These three regions account for the largest share of the active audience.

What other brands do SEEK fans also like?

Beyond SEEK itself, the audience over-indexes on Catch Me If You Can (102.4×), Indeed.com (15.84×), DuckDuckGo (30.71×), and Glassdoor (35.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SEEK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.