Rascasse Audience Intelligence

SEEK Audience in United States

A data profile of the people who buy, follow and care about SEEK in United States — modelled from more than twelve digital signal sources. SEEK has an estimated audience of 1,800,498 people in United States.

#482among Website / Newspaper / Magazine in United States#1137in Business & Career

The average SEEK fan in United States is 31.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Enya, Job interview, Catch Me If You Can, with strongest over-indexing on Enya (226.69× the country average).

Demographically, the SEEK audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SEEK fan in United States is balanced, around 31.8 years old, with strong Career Orientation tendencies and a notable affinity for Enya.

Category: Business & Career · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SEEK profile in United States.

Audience size
1.8M
in United States
Gender
54.9%♀
45.1% male
Age
31.8
average years
Country rank
#15455
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of SEEK

54.9% are female, 45.1% are male, average age 31.8.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for SEEK audience in United States
MetricValue
Female54.9%
Male45.1%
Average age31.8
Estimated audience size1,800,498
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the SEEK audience in United States
Age bracketShare%
16-1944%
20-2918%
30-3915%
40-4913%
50+10%
Fig. 04

Worldwide distribution

7.6%

of the worldwide SEEK audience comes from United States.

Worldwide audience distribution share by country for SEEK
CountryShare
Australia30.9%
New Zealand23.8%
United States7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SEEK audience in United States is strongest.

Fig. 05

Top regions by affinity

SEEK fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.87×
02Nevada~30K1.70×
03Florida~200K1.45×
04California~300K1.36×
05Hawaii~10K1.35×
06New York~100K1.22×
07Arizona~40K1.19×
08Texas~200K1.15×
09Massachusetts~40K1.15×
10Wisconsin~30K1.15×
11Washington~40K1.13×
12New Jersey~50K1.12×
13Alabama~30K1.12×
14Tennessee~40K1.09×
15Oklahoma~20K1.05×
16Connecticut~20K1.05×
17Georgia~60K1.04×
18Montana~5K1.04×
19Illinois~60K1.02×
20Virginia~40K1.01×
21North Carolina~50K0.99×
22Maryland~30K0.99×
23Kansas~10K0.99×
24Colorado~30K0.98×
25North Dakota~4K0.98×
26Michigan~40K0.97×
27Oregon~20K0.97×
28Idaho~9K0.97×
29Maine~6K0.96×
30Louisiana~20K0.95×
31New Mexico~8K0.94×
32Ohio~50K0.93×
33Missouri~30K0.93×
34Minnesota~20K0.92×
35Pennsylvania~50K0.91×
36Indiana~30K0.91×
37South Carolina~20K0.89×
38Utah~10K0.89×
39Vermont~3K0.89×
40Iowa~10K0.84×
41Delaware~4K0.84×
42New Hampshire~6K0.82×
43Mississippi~10K0.81×
44Arkansas~10K0.80×
45Kentucky~20K0.79×
46Nebraska~7K0.78×
47Alaska~3K0.75×
48West Virginia~6K0.74×
49Rhode Island~4K0.74×
50South Dakota~2K0.60×
Fig. 06

Affinity by region

Affinity by region — SEEK, United States
0.60×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SEEK audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SEEK audience
#·InterestCategoryAffinity×
01EnyaMusic & Radio226.69×
02Catch Me If You CanMovies & TV38.65×
03Bad SantaMovies & TV20.00×
04Job interviewBusiness & Career17.34×
05Hot FuzzMovies & TV17.19×
06Revenge (TV series)Movies & TV12.53×
07Heath LedgerMovies & TV12.50×
08CurtainHome & Garden10.85×
09Call centreTechnology & Electronics10.58×
10DuckDuckGoInternet & Social Media6.99×
11Firestone Complete Auto CareCars & Mobility6.71×
12Self-employmentBusiness & Career4.70×
13WWE Hall of FameSports4.31×
14Self-awarenessHealth4.05×
15Google DriveTechnology & Electronics3.36×
16United Parcel ServiceBusiness & Career3.11×
17Indeed.comBusiness & Career3.06×
18Planet FitnessSports2.73×
19Sam's ClubShopping2.23×
20Macy'sShopping1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SEEK audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SEEK audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER4.09×
PatriotismCONSERVATISM1.96×
TraditionCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SEEK audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.57×
Healthy LifestyleBALANCE0.96×
CreativityOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SEEK have in United States?

SEEK has an estimated audience of 1,800,498 people in United States, concentrated in California and Texas.

02

What is the gender split and age of SEEK fans?

54.9% of SEEK fans are female, 45.1% are male, with an average age of 31.8 years.

03

Which brands do SEEK fans like most?

SEEK fans show strongest brand affinity for Enya (226.69×), Job interview (17.34×), and Catch Me If You Can (38.65×) over the country average.

04

Where do SEEK fans live in United States?

SEEK fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do SEEK fans also like?

Beyond SEEK itself, the audience over-indexes on Job interview (17.34×), Catch Me If You Can (38.65×), Heath Ledger (12.5×), and Google Drive (3.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See SEEK audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SEEK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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