A data profile of the people who buy, follow and care about Commonwealth Bank in Australia — modelled from more than twelve digital signal sources. Commonwealth Bank has an estimated audience of 6,862,603 people in Australia.
The average Commonwealth Bank fan in Australia is 42.3 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include National Australia Bank, Westpac, Bankwest, with strongest over-indexing on National Australia Bank (4.53× the country average).
Demographically, the Commonwealth Bank audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Commonwealth Bank fan in Australia is balanced, around 42.3 years old, with strong Career Orientation tendencies and a notable affinity for National Australia Bank.
The key figures that characterise the Commonwealth Bank profile in Australia.
50.1% are female, 49.9% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 42.3 |
| Estimated audience size | 6,862,603 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 28% |
of the worldwide Commonwealth Bank audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 77.6% |
| China | 8.0% |
| The Bahamas | 2.3% |
Where the Commonwealth Bank audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~90K | 1.40× | |
| 02 | Tasmania | ~200K | 1.07× | |
| 03 | Western Australia | ~800K | 1.02× | |
| 04 | Queensland | ~1.5M | 1.00× | |
| 05 | New South Wales | ~2.5M | 0.91× | |
| 06 | South Australia | ~500K | 0.89× | |
| 07 | Victoria | ~2M | 0.88× | |
| 08 | Australian Capital Territory | ~100K | 0.83× |
The strongest cross-interests of the Commonwealth Bank audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Matildas | Sports | 5.72× | ||
| 02 | Bankwest | Business & Career | 4.71× | ||
| 03 | National Australia Bank | Business & Career | 4.53× | ||
| 04 | St.George Bank | Business & Career | 2.75× | ||
| 05 | Westpac | Business & Career | 2.51× | ||
| 06 | The Good Guys (2010 TV series) | Movies & TV | 2.26× | ||
| 07 | Rebel Sport | Sports | 1.85× | ||
| 08 | 7-Eleven | Shopping | 1.72× | ||
| 09 | Optus | Technology & Electronics | 1.69× | ||
| 10 | Loan | Business & Career | 1.67× | ||
| 11 | Australia Post | Business & Career | 1.65× | ||
| 12 | SEEK | Business & Career | 1.64× | ||
| 13 | Banking | Business & Career | 1.62× | ||
| 14 | Xero (software) | Brand | 1.61× | ||
| 15 | FIFA World Cup | Sports | 1.59× | ||
| 16 | Price | Shopping | 1.59× | ||
| 17 | Compass | Business & Career | 1.56× | ||
| 18 | Financial services | Business & Career | 1.54× | ||
| 19 | Mortgage loans | Business & Career | 1.50× | ||
| 20 | Subway | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.43× | |
| Need for Security | CONSERVATISM | 1.34× | |
| Risk Appetite | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.93× | |
| Design Affinity | PREMIUM | 0.93× | |
| Sustainability | BALANCE | 1.00× |
Commonwealth Bank's target market in Australia covers an estimated 6,862,603 people, concentrated in New South Wales and Victoria.
50.1% of the Commonwealth Bank audience are female, 49.9% are male, with an average age of 42.3 years.
Commonwealth Bank fans show strongest brand affinity for National Australia Bank (4.53×), Westpac (2.51×), and Bankwest (4.71×) over the country average.
Commonwealth Bank fans in Australia are most concentrated in New South Wales (reach ~2.5M), Victoria (reach ~2M), and Queensland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Commonwealth Bank itself, the audience over-indexes on Westpac (2.51×), Bankwest (4.71×), Matildas (5.72×), and St.George Bank (2.75×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Commonwealth Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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