A data profile of the people who buy, follow and care about Xero (software) in Australia — modelled from more than twelve digital signal sources. Xero (software) has an estimated audience of 5,000,376 people in Australia.
Xero (software) has an estimated audience of 5,000,376 people in Australia. 46.6% are female, 53.4% are male, average age 44.1. Top brand affinities: Bookkeeping, Innovation, QuickBooks, Australia Post, Dan Murphy's.
Top brand affinities include Bookkeeping, Innovation, QuickBooks, with strongest over-indexing on Bookkeeping (7.25× the country average).
Demographically, the Xero (software) audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
The typical Xero (software) fan in Australia is balanced, around 44.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Bookkeeping.
The key figures that characterise the Xero (software) profile in Australia.
46.6% are female, 53.4% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 44.1 |
| Estimated audience size | 5,000,376 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Xero (software) audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 35.4% |
| United Kingdom | 28.9% |
| New Zealand | 6.5% |
The strongest cross-interests of the Xero (software) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | QuickBooks | Home & Garden | 8.54× | ||
| 02 | Bookkeeping | Games | 7.25× | ||
| 03 | Mineral water | Food & Beverages | 4.22× | ||
| 04 | Western Union | Business & Career | 3.83× | ||
| 05 | Innovation | Business & Career | 3.24× | ||
| 06 | Home automation | Technology & Electronics | 2.75× | ||
| 07 | Renewable energy | Business & Career | 1.93× | ||
| 08 | Australia Post | Business & Career | 1.90× | ||
| 09 | Subway | Food & Beverages | 1.89× | ||
| 10 | Dan Murphy's | Food & Beverages | 1.85× | ||
| 11 | Breaking news | Movies & TV | 1.81× | ||
| 12 | Solar energy | Home & Garden | 1.76× | ||
| 13 | Westpac | Business & Career | 1.72× | ||
| 14 | Home Appliances | Home & Garden | 1.69× | ||
| 15 | IKEA | Home & Garden | 1.68× | ||
| 16 | Mortgage loans | Business & Career | 1.63× | ||
| 17 | Commonwealth Bank | Business & Career | 1.61× | ||
| 18 | Telecommunication | Technology & Electronics | 1.58× | ||
| 19 | Aldi | Shopping | 1.56× | ||
| 20 | Telstra | Technology & Electronics | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.69× | |
| Family Orientation | CONSERVATISM | 1.41× | |
| Individualism | JOY | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.84× | |
| Creativity | OPEN | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Xero (software). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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