A data profile of the people who buy, follow and care about Breaking news in Australia — modelled from more than twelve digital signal sources. Breaking news has an estimated audience of 5,795,284 people in Australia.
Breaking news has an estimated audience of 5,795,284 people in Australia. 54.5% are female, 45.5% are male, average age 44.8. Top brand affinities: Weather forecasting, ABC News (Australia), Angela White (athlete), News broadcasting, Xero (software).
Top brand affinities include Weather forecasting, ABC News (Australia), Angela White (athlete), with strongest over-indexing on Weather forecasting (5.1× the country average).
Demographically, the Breaking news audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Need for Security, Patriotism.
The typical Breaking news fan in Australia is balanced, around 44.8 years old, with strong Need for Security tendencies and a notable affinity for Weather forecasting.
The key figures that characterise the Breaking news profile in Australia.
54.5% are female, 45.5% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 44.8 |
| Estimated audience size | 5,795,284 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Breaking news audience comes from Australia.
| Country | Share |
|---|---|
| United States | 29.5% |
| India | 7.6% |
| United Kingdom | 5.8% |
The strongest cross-interests of the Breaking news audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Weather forecasting | Home & Garden | 5.10× | ||
| 02 | Angela White (athlete) | Movies & TV | 3.71× | ||
| 03 | Retirement community | Kids & Family | 2.46× | ||
| 04 | Insurance policy | Business & Career | 2.39× | ||
| 05 | Pension | Business & Career | 2.30× | ||
| 06 | Retirement | Business & Career | 2.28× | ||
| 07 | Old age | Politics & Society | 2.22× | ||
| 08 | Origin Energy | Home & Garden | 2.14× | ||
| 09 | Commercial property | Business & Career | 1.82× | ||
| 10 | Xero (software) | Brand | 1.81× | ||
| 11 | News broadcasting | Business & Career | 1.78× | ||
| 12 | Solar power | Home & Garden | 1.78× | ||
| 13 | Anthony Albanese | Politics & Society | 1.75× | ||
| 14 | ABC News (Australia) | Movies & TV | 1.62× | ||
| 15 | Harris Scarfe | Home & Garden | 1.62× | ||
| 16 | Grandparent | Kids & Family | 1.59× | ||
| 17 | Renewable energy | Business & Career | 1.58× | ||
| 18 | Country | Travel & Leisure | 1.57× | ||
| 19 | Centrelink | Politics & Society | 1.57× | ||
| 20 | Lawyer | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.36× | |
| Patriotism | CONSERVATISM | 1.29× | |
| Community Orientation | OPEN | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.60× | |
| Early Adopter Mentality | POWER | 0.65× | |
| Indulgence | JOY | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Breaking news. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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