A data profile of the people who buy, follow and care about Crossword in Australia — modelled from more than twelve digital signal sources. Crossword has an estimated audience of 2,112,455 people in Australia.
The average Crossword fan in Australia is 45.7 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Hangman (game), Printing, Bureau of Meteorology, with strongest over-indexing on Hangman (game) (15.35× the country average).
Demographically, the Crossword audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Community Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Crossword fan in Australia is more female, around 45.7 years old, with strong Community Orientation tendencies and a notable affinity for Hangman (game).
The key figures that characterise the Crossword profile in Australia.
56.8% are female, 43.2% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 45.7 |
| Estimated audience size | 2,112,455 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Crossword audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.8% |
| United Kingdom | 9.9% |
| India | 6.5% |
Where the Crossword audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Australian Capital Territory | ~70K | 1.60× | |
| 02 | Victoria | ~700K | 1.09× | |
| 03 | Tasmania | ~50K | 1.02× | |
| 04 | New South Wales | ~700K | 0.98× | |
| 05 | South Australia | ~200K | 0.95× | |
| 06 | Queensland | ~500K | 0.94× | |
| 07 | Western Australia | ~200K | 0.80× | |
| 08 | Northern Territory | ~10K | 0.70× |
The strongest cross-interests of the Crossword audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hangman (game) | Games | 15.35× | ||
| 02 | Dick Van Dyke | Movies & TV | 2.29× | ||
| 03 | Delivery (commerce) | Food & Beverages | 2.22× | ||
| 04 | Road | Travel & Leisure | 2.07× | ||
| 05 | Language | Business & Career | 2.04× | ||
| 06 | Printing | Technology & Electronics | 1.99× | ||
| 07 | All-news radio | Music & Radio | 1.91× | ||
| 08 | Computer network | Technology & Electronics | 1.81× | ||
| 09 | Bureau of Meteorology | Home & Garden | 1.79× | ||
| 10 | Technology & Electronics | 1.78× | |||
| 11 | Database | Technology & Electronics | 1.75× | ||
| 12 | Electronic publishing | News | 1.73× | ||
| 13 | Newspapers | Literature | 1.69× | ||
| 14 | Physician | Business & Career | 1.63× | ||
| 15 | Subscription business model | Shopping | 1.62× | ||
| 16 | Mobile device | Technology & Electronics | 1.61× | ||
| 17 | Mobile game | Games | 1.59× | ||
| 18 | Estate (law) | Business & Career | 1.58× | ||
| 19 | Centrelink | Politics & Society | 1.55× | ||
| 20 | Communication | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.42× | |
| Patriotism | CONSERVATISM | 1.27× | |
| Convenience Orientation | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.84× | |
| Pet Ownership | JOY | 0.90× | |
| Early Adopter Mentality | POWER | 0.94× |
Crossword has an estimated audience of 2,112,455 people in Australia, concentrated in New South Wales and Victoria.
56.8% of Crossword fans are female, 43.2% are male, with an average age of 45.7 years.
Crossword fans show strongest brand affinity for Hangman (game) (15.35×), Printing (1.99×), and Bureau of Meteorology (1.79×) over the country average.
Crossword fans in Australia are most concentrated in New South Wales (reach ~700K), Victoria (reach ~700K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Crossword itself, the audience over-indexes on Printing (1.99×), Bureau of Meteorology (1.79×), Delivery (commerce) (2.22×), and Road (2.07×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Crossword. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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