A data profile of the people who buy, follow and care about Subscription business model in Australia — modelled from more than twelve digital signal sources. Subscription business model has an estimated audience of 3,428,250 people in Australia.
The average Subscription business model fan in Australia is 44.6 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include OnlyFans, Electronic publishing, Mulan (1998 film), with strongest over-indexing on OnlyFans (3.47× the country average).
Demographically, the Subscription business model audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Subscription business model fan in Australia is balanced, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for OnlyFans.
The key figures that characterise the Subscription business model profile in Australia.
53.3% are female, 46.7% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 44.6 |
| Estimated audience size | 3,428,250 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Subscription business model audience comes from Australia.
| Country | Share |
|---|---|
| United States | 26.3% |
| India | 6.8% |
| United Kingdom | 6.1% |
Where the Subscription business model audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~40K | 1.31× | |
| 02 | Tasmania | ~80K | 1.04× | |
| 03 | Australian Capital Territory | ~70K | 1.01× | |
| 04 | South Australia | ~200K | 0.92× | |
| 05 | Western Australia | ~400K | 0.90× | |
| 06 | Queensland | ~700K | 0.83× | |
| 07 | Victoria | ~800K | 0.78× | |
| 08 | New South Wales | ~900K | 0.75× |
The strongest cross-interests of the Subscription business model audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mulan (1998 film) | Movies & TV | 7.57× | ||
| 02 | Live action | Movies & TV | 5.43× | ||
| 03 | Electronic publishing | News | 4.09× | ||
| 04 | Martin Sheen | Movies & TV | 3.55× | ||
| 05 | OnlyFans | Technology & Electronics | 3.47× | ||
| 06 | Frozen (2013 film) | Movies & TV | 2.09× | ||
| 07 | Angela White (athlete) | Movies & TV | 2.02× | ||
| 08 | Papyrus | Politics & Society | 1.76× | ||
| 09 | Quotation | Business & Career | 1.65× | ||
| 10 | Feature film | Movies & TV | 1.63× | ||
| 11 | Superhero film | Movies & TV | 1.61× | ||
| 12 | Bookselling | Literature | 1.57× | ||
| 13 | Hertz | Cars & Mobility | 1.57× | ||
| 14 | Diary | Kids & Family | 1.56× | ||
| 15 | Anne Hathaway | Movies & TV | 1.56× | ||
| 16 | Public security | Politics & Society | 1.55× | ||
| 17 | Ancient Greek | Politics & Society | 1.55× | ||
| 18 | Creative Commons | Technology & Electronics | 1.54× | ||
| 19 | Document | Business & Career | 1.54× | ||
| 20 | Origin | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.31× | |
| Spirituality | BALANCE | 1.19× | |
| Need for Security | CONSERVATISM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.94× | |
| Design Affinity | PREMIUM | 0.94× | |
| Sports Activity | POWER | 0.95× |
Subscription business model has an estimated audience of 3,428,250 people in Australia, concentrated in New South Wales and Victoria.
53.3% of Subscription business model fans are female, 46.7% are male, with an average age of 44.6 years.
Subscription business model fans show strongest brand affinity for OnlyFans (3.47×), Electronic publishing (4.09×), and Mulan (1998 film) (7.57×) over the country average.
Subscription business model fans in Australia are most concentrated in New South Wales (reach ~900K), Victoria (reach ~800K), and Queensland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Subscription business model itself, the audience over-indexes on Electronic publishing (4.09×), Mulan (1998 film) (7.57×), Live action (5.43×), and Papyrus (1.76×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Subscription business model. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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