A data profile of the people who buy, follow and care about Origin in Australia — modelled from more than twelve digital signal sources. Origin has an estimated audience of 2,374,166 people in Australia.
Origin has an estimated audience of 2,374,166 people in Australia. 34.4% are female, 65.6% are male, average age 36.7. Top brand affinities: Wikipedia, WhatsApp, Subscription business model, Catholic Church, Norwegian Cruise Line.
Top brand affinities include Wikipedia, WhatsApp, Subscription business model, with strongest over-indexing on Wikipedia (3.35× the country average).
Demographically, the Origin audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
The typical Origin fan in Australia is more male, around 36.7 years old, with strong Spirituality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Origin profile in Australia.
34.4% are female, 65.6% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 34.4% |
| Male | 65.6% |
| Average age | 36.7 |
| Estimated audience size | 2,374,166 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 26% | |
| 30-39 | 22% | |
| 40-49 | 11% | |
| 50+ | 19% |
of the worldwide Origin audience comes from Australia.
| Country | Share |
|---|---|
| United States | 30.5% |
| Australia | 21.9% |
| Japan | 7.6% |
The strongest cross-interests of the Origin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Modanisa | Fashion & Accessoires | 6.08× | ||
| 02 | Old Testament | Politics & Society | 5.06× | ||
| 03 | Iberia (airline) | Travel & Leisure | 4.05× | ||
| 04 | Norwegian Cruise Line | Travel & Leisure | 3.41× | ||
| 05 | Wikipedia | Internet & Social Media | 3.35× | ||
| 06 | New Testament | Politics & Society | 3.33× | ||
| 07 | Docudrama | Movies & TV | 3.04× | ||
| 08 | Royal Caribbean International | Travel & Leisure | 2.27× | ||
| 09 | Udemy | Business & Career | 2.21× | ||
| 10 | Reggaeton | Music & Radio | 1.99× | ||
| 11 | Italo disco | Music & Radio | 1.92× | ||
| 12 | Catholic Church | Politics & Society | 1.91× | ||
| 13 | Internet & Social Media | 1.88× | |||
| 14 | Tobacco | Food & Beverages | 1.75× | ||
| 15 | Western Union | Business & Career | 1.71× | ||
| 16 | Water purification | Food & Beverages | 1.65× | ||
| 17 | BrewDog | Food & Beverages | 1.56× | ||
| 18 | Melbourne City FC | Sports | 1.55× | ||
| 19 | Subscription business model | Shopping | 1.52× | ||
| 20 | Landline | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.91× | |
| Convenience Orientation | PREMIUM | 1.52× | |
| Extroversion | THRILL | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.67× | |
| Design Affinity | PREMIUM | 0.79× | |
| Risk Appetite | THRILL | 1.04× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Origin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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