A data profile of the people who buy, follow and care about Spotlights in Australia — modelled from more than twelve digital signal sources. Spotlights has an estimated audience of 15,054,392 people in Australia.
Spotlights has an estimated audience of 15,054,392 people in Australia. 78.8% are female, 21.2% are male, average age 42.1. Top brand affinities: Google Flights, Aldi, Wikipedia, Nonprofit organization, Zoo.
Top brand affinities include Google Flights, Aldi, Wikipedia, with strongest over-indexing on Google Flights (2.82× the country average).
Demographically, the Spotlights audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Spotlights fan in Australia is more female, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for Google Flights.
The key figures that characterise the Spotlights profile in Australia.
78.8% are female, 21.2% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 78.8% |
| Male | 21.2% |
| Average age | 42.1 |
| Estimated audience size | 15,054,392 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide Spotlights audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 69.9% |
| United States | 6.2% |
| United Kingdom | 4.3% |
The strongest cross-interests of the Spotlights audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Flights | Travel & Leisure | 2.82× | ||
| 02 | Thai Airways | Travel & Leisure | 2.51× | ||
| 03 | Endangered species | Pets & Animals | 2.32× | ||
| 04 | Microwave oven | Home & Garden | 2.15× | ||
| 05 | Malaysia Airlines | Travel & Leisure | 2.15× | ||
| 06 | Wikipedia | Internet & Social Media | 2.09× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 2.06× | ||
| 08 | Cappuccino | Food & Beverages | 2.04× | ||
| 09 | Public security | Politics & Society | 1.95× | ||
| 10 | Zoo | Kids & Family | 1.85× | ||
| 11 | Hardware store | Home & Garden | 1.84× | ||
| 12 | Hypermarket | Shopping | 1.84× | ||
| 13 | Expedia | Travel & Leisure | 1.73× | ||
| 14 | Snorkeling | Sports | 1.68× | ||
| 15 | Motorboat | Cars & Mobility | 1.64× | ||
| 16 | Innovation | Business & Career | 1.63× | ||
| 17 | Nonprofit organization | Politics & Society | 1.62× | ||
| 18 | Museum | Arts & Culture | 1.57× | ||
| 19 | Veterinary medicine | Business & Career | 1.54× | ||
| 20 | Aldi | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.48× | |
| Convenience Orientation | PREMIUM | 1.42× | |
| Tradition | CONSERVATISM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.89× | |
| Pet Ownership | JOY | 0.90× | |
| Luxury Orientation | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Spotlights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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