Rascasse Audience Intelligence

Spotlights Audience in United States

A data profile of the people who buy, follow and care about Spotlights in United States — modelled from more than twelve digital signal sources. Spotlights has an estimated audience of 1,334,913 people in United States.

#68among Metal in United States#4022among Person in United States#2362in Music & Radio

The average Spotlights fan in United States is 41.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Hardware store, Discount Tire, United Parcel Service, with strongest over-indexing on Hardware store (2.21× the country average).

Demographically, the Spotlights audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spotlights fan in United States is more female, around 41.6 years old, with strong Career Orientation tendencies and a notable affinity for Hardware store.

Category: Music & Radio · Type: Person · Subtype: Metal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spotlights profile in United States.

Audience size
1.3M
in United States
Gender
70.5%♀
29.5% male
Age
41.6
average years
Country rank
#19335
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spotlights fans

70.5% are female, 29.5% are male, average age 41.6.

Fig. 02

Gender split

70.5%
Female
29.5%
Male
Demographic split for Spotlights audience in United States
MetricValue
Female70.5%
Male29.5%
Average age41.6
Estimated audience size1,334,913
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Spotlights audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3921%
40-4927%
50+22%
Fig. 04

Worldwide distribution

6.2%

of the worldwide Spotlights audience comes from United States.

Worldwide audience distribution share by country for Spotlights
CountryShare
Australia69.9%
United States6.2%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spotlights audience in United States is strongest.

Fig. 05

Top regions by affinity

Spotlights fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~40K1.42×
02Maine~6K1.26×
03Washington, District of Columbia~5K1.26×
04California~200K1.22×
05New York~90K1.20×
06Mississippi~10K1.16×
07Rhode Island~5K1.14×
08Alaska~3K1.14×
09Kansas~10K1.12×
10Michigan~40K1.11×
11Vermont~3K1.11×
12Illinois~50K1.04×
13Pennsylvania~50K1.03×
14Minnesota~20K1.02×
15Washington~30K1.01×
16Missouri~20K1.01×
17Louisiana~20K1.01×
18New Jersey~30K1.00×
19Oregon~20K1.00×
20Arkansas~10K1.00×
21Iowa~10K0.99×
22Nebraska~7K0.99×
23New Hampshire~5K0.99×
24South Dakota~3K0.99×
25Texas~100K0.98×
26Connecticut~10K0.98×
27Idaho~7K0.98×
28Wisconsin~20K0.97×
29Utah~10K0.96×
30Delaware~4K0.96×
31Florida~90K0.95×
32North Carolina~40K0.95×
33Ohio~40K0.94×
34Georgia~40K0.94×
35Virginia~30K0.94×
36Montana~4K0.94×
37Oklahoma~10K0.93×
38Kentucky~20K0.92×
39Arizona~30K0.91×
40North Dakota~3K0.91×
41Colorado~20K0.90×
42South Carolina~20K0.90×
43West Virginia~6K0.90×
44Hawaii~5K0.90×
45Tennessee~20K0.89×
46Indiana~20K0.89×
47Maryland~20K0.88×
48Alabama~20K0.85×
49New Mexico~6K0.85×
50Nevada~10K0.84×
Fig. 06

Affinity by region

Affinity by region — Spotlights, United States
0.84×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spotlights audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spotlights audience
#·InterestCategoryAffinity×
01MotorboatCars & Mobility2.96×
02Private equityBusiness & Career2.59×
03Mineral waterFood & Beverages2.49×
04Non-alcoholic beverageFood & Beverages2.40×
05Discount TireShopping2.33×
06Atlanta BravesSports2.23×
07Hardware storeHome & Garden2.21×
08Rail transportTravel & Leisure2.19×
09LED lampHome & Garden2.14×
10Lawn mowerHome & Garden2.08×
11CappuccinoFood & Beverages2.08×
12Microwave ovenHome & Garden2.07×
13Sustainable energyHome & Garden1.94×
14Renewable energyBusiness & Career1.88×
15Weather forecastingHome & Garden1.77×
16United Parcel ServiceBusiness & Career1.75×
17Masters TournamentSports1.68×
18FedExBusiness & Career1.55×
19InnovationBusiness & Career1.55×
20Solar energyHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spotlights audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spotlights audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.94×
Convenience OrientationPREMIUM1.60×
Family OrientationCONSERVATISM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spotlights audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.57×
IndulgenceJOY0.77×
Pet OwnershipJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spotlights have in United States?

Spotlights has an estimated audience of 1,334,913 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Spotlights fans?

70.5% of Spotlights fans are female, 29.5% are male, with an average age of 41.6 years.

03

Which brands do Spotlights fans like most?

Spotlights fans show strongest brand affinity for Hardware store (2.21×), Discount Tire (2.33×), and United Parcel Service (1.75×) over the country average.

04

Where do Spotlights fans live in United States?

Spotlights fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Spotlights fans also like?

Beyond Spotlights itself, the audience over-indexes on Discount Tire (2.33×), United Parcel Service (1.75×), Rail transport (2.19×), and Microwave oven (2.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Metal audiences in United States

See Spotlights audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spotlights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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