Spotlights Audience in United States
Spotlights has an estimated audience of 1,333,696 people in United States. 82.3% are female, 17.7% are male, average age 41.4. Top brand affinities: Pillow, MK, N1 road (South Africa), WESH, Northrop Grumman.
Top brand affinities include Pillow, MK, N1 road (South Africa), with strongest over-indexing on Pillow (1.52× the country average). Demographically, the Spotlights audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Family Orientation, Career Orientation.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Spotlights fans
| Metric | Value |
|---|---|
| Female | 82.3% |
| Male | 17.7% |
| Average age | 41.4 |
| Estimated audience size | 1,333,696 |
Audience persona
The typical Spotlights fan in United States is more female, around 41.4 years old, with strong Family Orientation tendencies and a notable affinity for Pillow.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 1.52× | Home & Garden |
| MK | 2.28× | Music & Radio |
| N1 road (South Africa) | 1.58× | Travel & Leisure |
| WESH | 1.55× | Movies & TV |
| Northrop Grumman | 2.02× | Business & Career |
| Graham Greene | 1.73× | Literature |
| Diane Sawyer | 1.57× | Movies & TV |
| Irrigation sprinkler | 1.72× | Home & Garden |
| Harry Potter and the Goblet of Fire | 1.6× | Movies & TV |
| Better Off Dead (film) | 1.75× | Movies & TV |
| ABC TV | 1.58× | Movies & TV |
| Judge Dredd (film) | 1.55× | Movies & TV |
| Generation Iron | 2.51× | Movies & TV |
| Food quality | 1.55× | Food & Beverages |
| The Godfather Part II | 1.59× | Movies & TV |
| Bulacan | 1.91× | Travel & Leisure |
| Jonah | 1.54× | |
| Chicago Stock Exchange | 2.94× | Business & Career |
| Igor Stravinsky | 1.92× | Music & Radio |
| Assisi | 1.7× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.5 |
| Career Orientation | POWER | 1.48 |
| DIY Mentality | THRILL | 1.35 |
| Luxury Orientation | PREMIUM | 1.3 |
| Convenience Orientation | PREMIUM | 1.3 |
| Community Orientation | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 70.9% |
| United States | 5.9% |
| India | 4.5% |
See Spotlights audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Spotlights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.