Spotlights Audience in Germany
A data profile of the people who buy, follow and care about Spotlights in Germany — modelled from more than twelve digital signal sources. Spotlights has an estimated audience of 342,036 people in Germany.
The average Spotlights fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Ryanair, Thomann, Online newspaper, with strongest over-indexing on Ryanair (2.25× the country average).
Demographically, the Spotlights audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Spotlights fan in Germany is more female, around 36.3 years old, with strong Community Orientation tendencies and a notable affinity for Ryanair.
At a glance
The key figures that characterise the Spotlights profile in Germany.
Search interest · 12-month trend
Demographics of Spotlights fans
70.0% are female, 30.0% are male, average age 36.3.
Gender split
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 36.3 |
| Estimated audience size | 342,036 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 23% | |
| 30-39 | 25% | |
| 40-49 | 23% | |
| 50+ | 8% |
Worldwide distribution
of the worldwide Spotlights audience comes from Germany.
| Country | Share |
|---|---|
| Australia | 69.9% |
| United States | 6.2% |
| United Kingdom | 4.3% |
Geography
Where the Spotlights audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.27× | |
| 02 | Hessen | ~30K | 1.13× | |
| 03 | Nordrhein-Westfalen | ~90K | 1.09× | |
| 04 | Rheinland-Pfalz | ~20K | 1.02× | |
| 05 | Schleswig-Holstein | ~10K | 1.01× | |
| 06 | Brandenburg | ~10K | 1.01× | |
| 07 | Niedersachsen | ~40K | 1.00× | |
| 08 | Hamburg | ~8K | 1.00× | |
| 09 | Bremen | ~3K | 0.99× | |
| 10 | Baden-Württemberg | ~50K | 0.97× | |
| 11 | Bayern | ~60K | 0.96× | |
| 12 | Mecklenburg-Vorpommern | ~7K | 0.95× | |
| 13 | Saarland | ~4K | 0.95× | |
| 14 | Sachsen | ~20K | 0.93× | |
| 15 | Thüringen | ~8K | 0.92× | |
| 16 | Sachsen-Anhalt | ~8K | 0.88× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Spotlights audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thomann | Shopping | 3.39× | ||
| 02 | Pub | Food & Beverages | 2.63× | ||
| 03 | Ryanair | Travel & Leisure | 2.25× | ||
| 04 | Charitable organization | Politics & Society | 1.94× | ||
| 05 | Cappuccino | Food & Beverages | 1.92× | ||
| 06 | Online newspaper | News | 1.86× | ||
| 07 | Finch | Music & Radio | 1.86× | ||
| 08 | Art exhibition | Arts & Culture | 1.74× | ||
| 09 | Street food | Food & Beverages | 1.73× | ||
| 10 | Innovation | Business & Career | 1.71× | ||
| 11 | Virtual reality | Technology & Electronics | 1.71× | ||
| 12 | Subscription business model | Shopping | 1.70× | ||
| 13 | Fressnapf | Shopping | 1.68× | ||
| 14 | Rail transport | Travel & Leisure | 1.62× | ||
| 15 | Tradition | Politics & Society | 1.61× | ||
| 16 | Solar energy | Home & Garden | 1.58× | ||
| 17 | Hard rock | Music & Radio | 1.58× | ||
| 18 | Energy | Home & Garden | 1.57× | ||
| 19 | Lego | Kids & Family | 1.56× | ||
| 20 | Espresso | Food & Beverages | 1.51× |
Personality of the Spotlights audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.94× | |
| Urban Lifestyle | OPEN | 1.74× | |
| Tradition | CONSERVATISM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.73× | |
| Price Sensitivity | PREMIUM | 0.76× | |
| Design Affinity | PREMIUM | 0.77× |
Frequently asked questions
How many fans does Spotlights have in Germany?
Spotlights has an estimated audience of 342,036 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Spotlights fans?
70.0% of Spotlights fans are female, 30.0% are male, with an average age of 36.3 years.
Which brands do Spotlights fans like most?
Spotlights fans show strongest brand affinity for Ryanair (2.25×), Thomann (3.39×), and Online newspaper (1.86×) over the country average.
Where do Spotlights fans live in Germany?
Spotlights fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Spotlights fans also like?
Beyond Spotlights itself, the audience over-indexes on Thomann (3.39×), Online newspaper (1.86×), Energy (1.57×), and Innovation (1.71×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Metal audiences in Germany
How to read this data
Audience size is the estimated number of people in Germany who actively search for Spotlights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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