Spotlights Audience in Germany
Spotlights has an estimated audience of 300,955 people in Germany. 92.1% are female, 7.9% are male, average age 34.4. Top brand affinities: Progressive rock, Natural rubber, Catania, Hollister, California, Hippophae.
Top brand affinities include Progressive rock, Natural rubber, Catania, with strongest over-indexing on Progressive rock (3.29× the country average). Demographically, the Spotlights audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Spotlights fans
| Metric | Value |
|---|---|
| Female | 92.1% |
| Male | 7.9% |
| Average age | 34.4 |
| Estimated audience size | 300,955 |
Audience persona
The typical Spotlights fan in Germany is more female, around 34.4 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.29× | Music & Radio |
| Natural rubber | 2.31× | Cars & Mobility |
| Catania | 4.21× | Travel & Leisure |
| Hollister, California | 2.8× | Travel & Leisure |
| Hippophae | 1.54× | Health |
| Riffle | 1.79× | Politics & Society |
| Pineto | 2.48× | Travel & Leisure |
| Brookside | 3.01× | Movies & TV |
| ixigo | 1.7× | Travel & Leisure |
| Bruklinas | 1.68× | Travel & Leisure |
| Dogs Naturally Magazine | 2.53× | Pets & Animals |
| Upsocl | 2.26× | News |
| Rome, New York | 1.57× | Shopping |
| Ilorin | 1.61× | Travel & Leisure |
| Ashley Monroe | 1.54× | Music & Radio |
| Shunji Iwai | 1.54× | Movies & TV |
| Stony Stratford | 1.74× | Travel & Leisure |
| Tahlia Street | 2.15× | |
| Lior Narkis | 1.6× | Music & Radio |
| Mitsuaki Iwagō | 1.68× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.06 |
| Urban Lifestyle | OPEN | 1.92 |
| Community Orientation | OPEN | 1.4 |
| Pet Ownership | JOY | 1.26 |
| Individualism | JOY | 1.23 |
| Quality Awareness | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 70.9% |
| United States | 5.9% |
| India | 4.5% |
See Spotlights audiences in other countries
More Metal audiences in Germany
How to read this data
Audience size is the estimated number of people in Germany who actively search for Spotlights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.