Atlas Audience in Germany
Atlas has an estimated audience of 727,613 people in Germany. 45.0% are female, 55.0% are male, average age 34.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Space Cowboys, Oliver Kahn, Personalised Gifts, National Paralympic Committee.
The average Atlas fan in Germany is 34.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Space Cowboys, Oliver Kahn, with strongest over-indexing on Dog breed (3.77× the country average). Demographically, the Atlas audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Price Sensitivity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Atlas fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 34.0 |
| Estimated audience size | 727,613 |
Audience persona
The typical Atlas fan in Germany is balanced, around 34.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 294,237 | 1.1× |
| Bayern | 207,002 | 1.05× |
| Baden-Württemberg | 166,621 | 1× |
| Niedersachsen | 129,311 | 1.09× |
| Hessen | 106,354 | 1.14× |
| Rheinland-Pfalz | 64,339 | 1.05× |
| Berlin | 61,171 | 1.12× |
| Sachsen | 54,456 | 0.91× |
| Schleswig-Holstein | 39,926 | 0.91× |
| Brandenburg | 34,367 | 0.9× |
| Hamburg | 30,682 | 1.11× |
| Thüringen | 27,423 | 0.88× |
| Sachsen-Anhalt | 26,499 | 0.84× |
| Mecklenburg-Vorpommern | 19,050 | 0.81× |
| Saarland | 13,612 | 0.91× |
| Bremen | 12,571 | 1.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 3.77× | Pets & Animals |
| Space Cowboys | 18.34× | Movies & TV |
| Oliver Kahn | 4.83× | Sports |
| Personalised Gifts | 2.2× | Home & Garden |
| National Paralympic Committee | 8.63× | Sports |
| KLIX (AM) | 2.46× | Music & Radio |
| The Streets | 13.77× | Music & Radio |
| Home Delivery | 2.65× | Food & Beverages |
| Graham Greene (actor) | 3.48× | |
| Handmade Gifts | 1.77× | Kids & Family |
| Urban horticulture | 1.5× | Home & Garden |
| Škoda Kodiaq | 1.7× | Cars & Mobility |
| Celtic mythology | 4.2× | Arts & Culture |
| Hoorn | 6.03× | Travel & Leisure |
| Emilio Estefan | 9.89× | Music & Radio |
| N'Golo Kanté | 3.26× | Sports |
| Zemun | 9.21× | Travel & Leisure |
| Picnic | 1.98× | Kids & Family |
| Valhalla Rising (film) | 6.2× | Movies & TV |
| Mülheim | 1.84× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.48 |
| Tradition | CONSERVATISM | 1.22 |
| Extroversion | THRILL | 1.15 |
| Patriotism | CONSERVATISM | 1.15 |
| Early Adopter Mentality | POWER | 1.13 |
| Social Media Usage | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 21.2% |
| Mexico | 11.5% |
See Atlas audiences in other countries
More Metal audiences in Germany
- Avatar (3,424,935)
- Switched (1,786,310)
- Eisregen (1,527,296)
- Diablo (1,027,164)
- Lizzy Borden (994,512)
Frequently asked questions
How many fans does Atlas have in Germany?
Atlas has an estimated audience of 727,613 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Atlas fans?
45.0% of Atlas fans are female, 55.0% are male, with an average age of 34.0 years.
Which brands do Atlas fans like most?
Atlas fans show strongest brand affinity for Dog breed (3.77×), Space Cowboys (18.34×), and Oliver Kahn (4.83×) over the country average.
Where do Atlas fans live in Germany?
Atlas fans in Germany are most concentrated in Nordrhein-Westfalen (reach 294,237), Bayern (reach 207,002), and Baden-Württemberg (reach 166,621). These three regions account for the largest share of the active audience.
What other brands do Atlas fans also like?
Beyond Atlas itself, the audience over-indexes on Space Cowboys (18.34×), Oliver Kahn (4.83×), Personalised Gifts (2.2×), and National Paralympic Committee (8.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Atlas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.