A data profile of the people who buy, follow and care about Hardware store in Australia — modelled from more than twelve digital signal sources. Hardware store has an estimated audience of 2,356,429 people in Australia.
The average Hardware store fan in Australia is 42.0 years old, more male, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Pressure washing, Spotlights, Garden centre, with strongest over-indexing on Pressure washing (13.55× the country average).
Demographically, the Hardware store audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Sustainability, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Hardware store fan in Australia is more male, around 42.0 years old, with strong Sustainability tendencies and a notable affinity for Pressure washing.
The key figures that characterise the Hardware store profile in Australia.
35.2% are female, 64.8% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 35.2% |
| Male | 64.8% |
| Average age | 42.0 |
| Estimated audience size | 2,356,429 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 29% |
of the worldwide Hardware store audience comes from Australia.
| Country | Share |
|---|---|
| United States | 26.3% |
| Germany | 6.6% |
| France | 6.3% |
Where the Hardware store audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tasmania | ~60K | 1.24× | |
| 02 | South Australia | ~200K | 1.11× | |
| 03 | Western Australia | ~300K | 1.10× | |
| 04 | Northern Territory | ~20K | 1.10× | |
| 05 | Victoria | ~700K | 0.96× | |
| 06 | Queensland | ~500K | 0.95× | |
| 07 | New South Wales | ~700K | 0.86× | |
| 08 | Australian Capital Territory | ~30K | 0.68× |
The strongest cross-interests of the Hardware store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pressure washing | Home & Garden | 13.55× | ||
| 02 | Parkside | Home & Garden | 13.03× | ||
| 03 | Multi-tool | Home & Garden | 5.99× | ||
| 04 | Garden centre | Home & Garden | 5.88× | ||
| 05 | Mitre 10 | Home & Garden | 3.96× | ||
| 06 | Drill | Home & Garden | 3.92× | ||
| 07 | Fertilizer | Home & Garden | 3.91× | ||
| 08 | Gardener | Home & Garden | 3.88× | ||
| 09 | Hand tool | Home & Garden | 3.19× | ||
| 10 | Landscape design | Business & Career | 3.13× | ||
| 11 | Welding | Home & Garden | 3.12× | ||
| 12 | Sydney Tools | Shopping | 3.08× | ||
| 13 | Power tool | Home & Garden | 2.86× | ||
| 14 | Lawn | Home & Garden | 2.71× | ||
| 15 | Home repair | Home & Garden | 2.68× | ||
| 16 | Landscaping | Home & Garden | 2.40× | ||
| 17 | Building | Home & Garden | 1.98× | ||
| 18 | Spotlight (software) | Technology & Electronics | 1.92× | ||
| 19 | Spotlights | Music & Radio | 1.84× | ||
| 20 | Garden | Home & Garden | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.52× | |
| DIY Mentality | THRILL | 1.50× | |
| Patriotism | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.83× | |
| Mindfulness | BALANCE | 0.92× | |
| Indulgence | JOY | 0.97× |
Hardware store has an estimated audience of 2,356,429 people in Australia, concentrated in New South Wales and Victoria.
35.2% of Hardware store fans are female, 64.8% are male, with an average age of 42.0 years.
Hardware store fans show strongest brand affinity for Pressure washing (13.55×), Spotlights (1.84×), and Garden centre (5.88×) over the country average.
Hardware store fans in Australia are most concentrated in New South Wales (reach ~700K), Victoria (reach ~700K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Hardware store itself, the audience over-indexes on Spotlights (1.84×), Garden centre (5.88×), Home repair (2.68×), and Mitre 10 (3.96×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Hardware store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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