A data profile of the people who buy, follow and care about Mitre 10 in Australia — modelled from more than twelve digital signal sources. Mitre 10 has an estimated audience of 2,106,705 people in Australia.
Mitre 10 has an estimated audience of 2,106,705 people in Australia. 44.6% are female, 55.4% are male, average age 46.5. Top brand affinities: Crystal Palace F.C., Leicester City F.C., Hardware store, Ligue 1, Aldi.
Top brand affinities include Crystal Palace F.C., Leicester City F.C., Hardware store, with strongest over-indexing on Crystal Palace F.C. (12.35× the country average).
Demographically, the Mitre 10 audience skews more male with an average age of 46.5, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.
The typical Mitre 10 fan in Australia is more male, around 46.5 years old, with strong DIY Mentality tendencies and a notable affinity for Crystal Palace F.C..
The key figures that characterise the Mitre 10 profile in Australia.
44.6% are female, 55.4% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 46.5 |
| Estimated audience size | 2,106,705 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 39% |
of the worldwide Mitre 10 audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 87.7% |
| Indonesia | 9.0% |
| United States | 1.0% |
The strongest cross-interests of the Mitre 10 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crystal Palace F.C. | Sports | 12.35× | ||
| 02 | Leicester City F.C. | Sports | 12.35× | ||
| 03 | Norwich City F.C. | Sports | 12.35× | ||
| 04 | Ligue 1 | Sports | 10.58× | ||
| 05 | Mohamed Salah | Sports | 10.45× | ||
| 06 | Wolverhampton Wanderers F.C. | Sports | 10.31× | ||
| 07 | Beach soccer | Sports | 9.71× | ||
| 08 | Newcastle United F.C. | Sports | 5.84× | ||
| 09 | Metal detector | Home & Garden | 5.27× | ||
| 10 | Hardware store | Home & Garden | 3.96× | ||
| 11 | Manchester City F.C. | Sports | 3.51× | ||
| 12 | Lawn mower | Home & Garden | 3.45× | ||
| 13 | Photovoltaics | Home & Garden | 3.02× | ||
| 14 | Solar energy | Home & Garden | 1.83× | ||
| 15 | Local news | News | 1.80× | ||
| 16 | Aldi | Shopping | 1.72× | ||
| 17 | Home Appliances | Home & Garden | 1.65× | ||
| 18 | Australia Post | Business & Career | 1.63× | ||
| 19 | National Australia Bank | Business & Career | 1.58× | ||
| 20 | Dan Murphy's | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.04× | |
| Convenience Orientation | PREMIUM | 1.66× | |
| Quality Awareness | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.76× | |
| Design Affinity | PREMIUM | 0.79× | |
| Pet Ownership | JOY | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Mitre 10. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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