A data profile of the people who buy, follow and care about Lawn in Australia — modelled from more than twelve digital signal sources. Lawn has an estimated audience of 3,032,520 people in Australia.
Lawn has an estimated audience of 3,032,520 people in Australia. 45.4% are female, 54.6% are male, average age 45.7. Top brand affinities: Lawn mower, Aldi, Home Appliances, Fertilizer, Hardware store.
Top brand affinities include Lawn mower, Aldi, Home Appliances, with strongest over-indexing on Lawn mower (5.89× the country average).
Demographically, the Lawn audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.
The typical Lawn fan in Australia is balanced, around 45.7 years old, with strong DIY Mentality tendencies and a notable affinity for Lawn mower.
The key figures that characterise the Lawn profile in Australia.
45.4% are female, 54.6% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 45.7 |
| Estimated audience size | 3,032,520 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Lawn audience comes from Australia.
| Country | Share |
|---|---|
| United States | 36.5% |
| Germany | 5.9% |
| United Kingdom | 5.8% |
The strongest cross-interests of the Lawn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lawn mower | Home & Garden | 5.89× | ||
| 02 | Fertilizer | Home & Garden | 3.54× | ||
| 03 | Photovoltaics | Home & Garden | 2.91× | ||
| 04 | Hardware store | Home & Garden | 2.71× | ||
| 05 | Sustainable energy | Home & Garden | 2.51× | ||
| 06 | Garden centre | Home & Garden | 2.42× | ||
| 07 | Home automation | Technology & Electronics | 2.19× | ||
| 08 | Window blind | Home & Garden | 2.19× | ||
| 09 | Renewable energy | Business & Career | 1.99× | ||
| 10 | Microwave oven | Home & Garden | 1.96× | ||
| 11 | Home insurance | Business & Career | 1.91× | ||
| 12 | Solar energy | Home & Garden | 1.88× | ||
| 13 | LED lamp | Home & Garden | 1.88× | ||
| 14 | Home Appliances | Home & Garden | 1.79× | ||
| 15 | Refrigerator | Home & Garden | 1.77× | ||
| 16 | Aldi | Shopping | 1.72× | ||
| 17 | Wikipedia | Internet & Social Media | 1.70× | ||
| 18 | Innovation | Business & Career | 1.68× | ||
| 19 | Plant nursery | Home & Garden | 1.61× | ||
| 20 | Solar power | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.59× | |
| Convenience Orientation | PREMIUM | 1.52× | |
| Quality Awareness | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.75× | |
| Travelling | THRILL | 0.78× | |
| Pet Ownership | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Lawn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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