A data profile of the people who buy, follow and care about Lawn in Sweden — modelled from more than twelve digital signal sources. Lawn has an estimated audience of 1,410,552 people in Sweden.
Lawn has an estimated audience of 1,410,552 people in Sweden. 61.0% are female, 39.0% are male, average age 47.5. Top brand affinities: Fertilizer, Lawn mower, Ice Hockey World Championships, Biltema, Sveriges Television.
Top brand affinities include Fertilizer, Lawn mower, Ice Hockey World Championships, with strongest over-indexing on Fertilizer (25.8× the country average).
Demographically, the Lawn audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
The typical Lawn fan in Sweden is more female, around 47.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Fertilizer.
The key figures that characterise the Lawn profile in Sweden.
61.0% are female, 39.0% are male, average age 47.5.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 47.5 |
| Estimated audience size | 1,410,552 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 43% |
of the worldwide Lawn audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 36.5% |
| Germany | 5.9% |
| United Kingdom | 5.8% |
The strongest cross-interests of the Lawn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fertilizer | Home & Garden | 25.80× | ||
| 02 | Lawn mower | Home & Garden | 15.18× | ||
| 03 | Husqvarna | Home & Garden | 5.28× | ||
| 04 | Garden centre | Home & Garden | 3.82× | ||
| 05 | Motorboat | Cars & Mobility | 3.48× | ||
| 06 | Greenhouse | Home & Garden | 3.17× | ||
| 07 | Sustainable energy | Home & Garden | 3.17× | ||
| 08 | Solar energy | Home & Garden | 3.15× | ||
| 09 | Renewable energy | Business & Career | 2.96× | ||
| 10 | Solar power | Home & Garden | 2.95× | ||
| 11 | Crochet | Home & Garden | 2.55× | ||
| 12 | KappAhl | Fashion & Accessoires | 2.36× | ||
| 13 | Renovation | Home & Garden | 1.92× | ||
| 14 | Lindex | Fashion & Accessoires | 1.91× | ||
| 15 | Ice Hockey World Championships | Sports | 1.81× | ||
| 16 | Biltema | Business & Career | 1.71× | ||
| 17 | Hemnet | Home & Garden | 1.65× | ||
| 18 | Gina Tricot | Fashion & Accessoires | 1.65× | ||
| 19 | Sveriges Television | Technology & Electronics | 1.63× | ||
| 20 | Home improvement | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.84× | |
| DIY Mentality | THRILL | 1.80× | |
| Individualism | JOY | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.69× | |
| Early Adopter Mentality | POWER | 0.81× | |
| Pet Ownership | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Lawn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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