A data profile of the people who buy, follow and care about Lawn in Spain — modelled from more than twelve digital signal sources. Lawn has an estimated audience of 2,509,293 people in Spain.
Lawn has an estimated audience of 2,509,293 people in Spain. 47.7% are female, 52.3% are male, average age 47.1. Top brand affinities: Lawn mower, Garden furniture, Garden centre, Greenhouse, Apartment.
Top brand affinities include Lawn mower, Garden furniture, Garden centre, with strongest over-indexing on Lawn mower (16.76× the country average).
Demographically, the Lawn audience skews balanced with an average age of 47.1, and over-indexes on personality traits such as Individualism, Indulgence.
The typical Lawn fan in Spain is balanced, around 47.1 years old, with strong Individualism tendencies and a notable affinity for Lawn mower.
The key figures that characterise the Lawn profile in Spain.
47.7% are female, 52.3% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 47.1 |
| Estimated audience size | 2,509,293 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 10% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 37% |
of the worldwide Lawn audience comes from Spain.
| Country | Share |
|---|---|
| United States | 36.5% |
| Germany | 5.9% |
| United Kingdom | 5.8% |
The strongest cross-interests of the Lawn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lawn mower | Home & Garden | 16.76× | ||
| 02 | Garden furniture | Home & Garden | 8.80× | ||
| 03 | Greenhouse | Home & Garden | 8.05× | ||
| 04 | Garden centre | Home & Garden | 7.29× | ||
| 05 | Vitra | Home & Garden | 6.59× | ||
| 06 | DeWalt | Home & Garden | 6.11× | ||
| 07 | Modern furniture | Home & Garden | 4.71× | ||
| 08 | Deportivo Alavés | Sports | 3.64× | ||
| 09 | HVAC | Home & Garden | 3.13× | ||
| 10 | Flower bouquet | Home & Garden | 3.13× | ||
| 11 | Apartment | Business & Career | 3.08× | ||
| 12 | Modern architecture | Arts & Culture | 2.98× | ||
| 13 | Sustainable energy | Home & Garden | 2.70× | ||
| 14 | Gymnastics | Sports | 2.39× | ||
| 15 | Zara Home | Home & Garden | 2.21× | ||
| 16 | Leroy Merlin | Shopping | 2.09× | ||
| 17 | Innovation | Business & Career | 2.02× | ||
| 18 | Aldi | Shopping | 1.60× | ||
| 19 | Flower | Home & Garden | 1.58× | ||
| 20 | Toys | Games | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.95× | |
| Indulgence | JOY | 1.50× | |
| Sustainability | BALANCE | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.80× | |
| Creativity | OPEN | 0.81× | |
| Mindfulness | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Lawn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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