A data profile of the people who buy, follow and care about Lawn in Denmark — modelled from more than twelve digital signal sources. Lawn has an estimated audience of 712,250 people in Denmark.
Lawn has an estimated audience of 712,250 people in Denmark. 51.3% are female, 48.7% are male, average age 47.0. Top brand affinities: Lawn mower, Hardware store, Biltema, Greenhouse, Home Appliances.
Top brand affinities include Lawn mower, Hardware store, Biltema, with strongest over-indexing on Lawn mower (10.98× the country average).
Demographically, the Lawn audience skews balanced with an average age of 47.0, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.
The typical Lawn fan in Denmark is balanced, around 47.0 years old, with strong DIY Mentality tendencies and a notable affinity for Lawn mower.
The key figures that characterise the Lawn profile in Denmark.
51.3% are female, 48.7% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 47.0 |
| Estimated audience size | 712,250 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 41% |
of the worldwide Lawn audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 36.5% |
| Germany | 5.9% |
| United Kingdom | 5.8% |
The strongest cross-interests of the Lawn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lawn mower | Home & Garden | 10.98× | ||
| 02 | Hardware store | Home & Garden | 4.81× | ||
| 03 | Greenhouse | Home & Garden | 3.80× | ||
| 04 | Single-family detached home | Home & Garden | 3.28× | ||
| 05 | Solar energy | Home & Garden | 3.02× | ||
| 06 | Sauna | Home & Garden | 2.49× | ||
| 07 | Garden furniture | Home & Garden | 2.44× | ||
| 08 | Motorboat | Cars & Mobility | 2.38× | ||
| 09 | Renewable energy | Business & Career | 2.35× | ||
| 10 | Mortgage loans | Business & Career | 2.31× | ||
| 11 | Tesla Motors | Cars & Mobility | 2.23× | ||
| 12 | SUVs | Cars & Mobility | 2.10× | ||
| 13 | Škoda Auto | Cars & Mobility | 2.04× | ||
| 14 | Home Appliances | Home & Garden | 1.93× | ||
| 15 | Terraced house | Home & Garden | 1.77× | ||
| 16 | Renovation | Home & Garden | 1.71× | ||
| 17 | Biltema | Business & Career | 1.63× | ||
| 18 | Energy | Home & Garden | 1.59× | ||
| 19 | Golf | Sports | 1.54× | ||
| 20 | Hobby | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.36× | |
| Convenience Orientation | PREMIUM | 1.69× | |
| Individualism | JOY | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.73× | |
| Career Orientation | POWER | 0.78× | |
| Community Orientation | OPEN | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Lawn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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