A data profile of the people who buy, follow and care about Plant nursery in Australia — modelled from more than twelve digital signal sources. Plant nursery has an estimated audience of 2,851,713 people in Australia.
The average Plant nursery fan in Australia is 45.0 years old, more female, and lives primarily in Victoria.
The audience is concentrated in Victoria, Queensland, New South Wales.
Top brand affinities include Plant, Ornamental plant, Flowering plant, with strongest over-indexing on Plant (1.71× the country average).
Demographically, the Plant nursery audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Design Affinity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Plant nursery fan in Australia is more female, around 45.0 years old, with strong Design Affinity tendencies and a notable affinity for Plant.
The key figures that characterise the Plant nursery profile in Australia.
67.5% are female, 32.5% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 45.0 |
| Estimated audience size | 2,851,713 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Plant nursery audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.4% |
| United Kingdom | 9.8% |
| Italy | 8.1% |
Where the Plant nursery audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~900K | 1.26× | |
| 02 | Victoria | ~1M | 1.14× | |
| 03 | Western Australia | ~400K | 1.10× | |
| 04 | Northern Territory | ~30K | 1.02× | |
| 05 | South Australia | ~200K | 0.99× | |
| 06 | Tasmania | ~60K | 0.97× | |
| 07 | Australian Capital Territory | ~50K | 0.88× | |
| 08 | New South Wales | ~700K | 0.69× |
The strongest cross-interests of the Plant nursery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ornamental plant | Home & Garden | 2.60× | ||
| 02 | Flowering plant | Home & Garden | 2.45× | ||
| 03 | Gardener | Home & Garden | 2.35× | ||
| 04 | Houseplant | Home & Garden | 2.34× | ||
| 05 | Succulent plant | Home & Garden | 2.29× | ||
| 06 | Home Interior Design | Home & Garden | 2.15× | ||
| 07 | Architecture & Design | Business & Career | 1.99× | ||
| 08 | Baby Bunting | Kids & Family | 1.91× | ||
| 09 | Zimmermann | Home & Garden | 1.85× | ||
| 10 | Adairs | Home & Garden | 1.82× | ||
| 11 | Home Design | Home & Garden | 1.77× | ||
| 12 | Landscape design | Business & Career | 1.75× | ||
| 13 | Plant | Home & Garden | 1.71× | ||
| 14 | Kookai | Fashion & Accessoires | 1.69× | ||
| 15 | Tree | Home & Garden | 1.67× | ||
| 16 | Landscaping | Home & Garden | 1.63× | ||
| 17 | Cotton On | Fashion & Accessoires | 1.61× | ||
| 18 | realestate.com.au | Home & Garden | 1.56× | ||
| 19 | Australian rules football | Sports | 1.53× | ||
| 20 | Organic farming | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.34× | |
| Sustainability | BALANCE | 1.24× | |
| Pet Ownership | JOY | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.78× | |
| Spirituality | BALANCE | 0.80× | |
| Extroversion | THRILL | 0.83× |
Plant nursery has an estimated audience of 2,851,713 people in Australia, concentrated in Victoria and Queensland.
67.5% of Plant nursery fans are female, 32.5% are male, with an average age of 45.0 years.
Plant nursery fans show strongest brand affinity for Plant (1.71×), Ornamental plant (2.6×), and Flowering plant (2.45×) over the country average.
Plant nursery fans in Australia are most concentrated in Victoria (reach ~1M), Queensland (reach ~900K), and New South Wales (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Plant nursery itself, the audience over-indexes on Ornamental plant (2.6×), Flowering plant (2.45×), Cotton On (1.61×), and realestate.com.au (1.56×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Plant nursery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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