A data profile of the people who buy, follow and care about Houseplant in Australia — modelled from more than twelve digital signal sources. Houseplant has an estimated audience of 2,395,332 people in Australia.
The average Houseplant fan in Australia is 43.8 years old, more female, and lives primarily in Victoria.
The audience is concentrated in Victoria, New South Wales, Queensland.
The key figures that characterise the Houseplant profile in Australia.
68.3% are female, 31.7% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 43.8 |
| Estimated audience size | 2,395,332 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Houseplant audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.6% |
| Japan | 16.3% |
| Germany | 6.0% |
Where the Houseplant audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~1M | 1.36× | |
| 02 | Australian Capital Territory | ~60K | 1.11× | |
| 03 | New South Wales | ~900K | 1.03× | |
| 04 | South Australia | ~200K | 1.02× | |
| 05 | Queensland | ~500K | 0.95× | |
| 06 | Western Australia | ~300K | 0.94× | |
| 07 | Tasmania | ~50K | 0.92× | |
| 08 | Northern Territory | ~20K | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Houseplant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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