A data profile of the people who buy, follow and care about Tree in Australia — modelled from more than twelve digital signal sources. Tree has an estimated audience of 4,724,649 people in Australia.
Tree has an estimated audience of 4,724,649 people in Australia. 65.5% are female, 34.5% are male, average age 44.3. Top brand affinities: Aldi, Wikipedia, Plant nursery, Blanket, Innovation.
Top brand affinities include Aldi, Wikipedia, Plant nursery, with strongest over-indexing on Aldi (1.58× the country average).
Demographically, the Tree audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Tradition, Convenience Orientation.
The typical Tree fan in Australia is more female, around 44.3 years old, with strong Tradition tendencies and a notable affinity for Aldi.
The key figures that characterise the Tree profile in Australia.
65.5% are female, 34.5% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 44.3 |
| Estimated audience size | 4,724,649 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Tree audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 6.5% |
| Italy | 4.6% |
The strongest cross-interests of the Tree audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | COS | Shopping | 2.22× | ||
| 02 | Garden centre | Home & Garden | 2.08× | ||
| 03 | Bec and Bridge | Fashion & Accessoires | 1.89× | ||
| 04 | Blanket | Home & Garden | 1.74× | ||
| 05 | Forestry | Home & Garden | 1.69× | ||
| 06 | Metaphysics | Business & Career | 1.69× | ||
| 07 | Plant nursery | Home & Garden | 1.67× | ||
| 08 | Zimmermann | Home & Garden | 1.66× | ||
| 09 | Super Rugby | Sports | 1.62× | ||
| 10 | Hypermarket | Shopping | 1.61× | ||
| 11 | Flower bouquet | Home & Garden | 1.61× | ||
| 12 | Wikipedia | Internet & Social Media | 1.59× | ||
| 13 | Kookai | Fashion & Accessoires | 1.59× | ||
| 14 | Aldi | Shopping | 1.58× | ||
| 15 | Window blind | Home & Garden | 1.56× | ||
| 16 | Princess Polly | Fashion & Accessoires | 1.55× | ||
| 17 | Hardware store | Home & Garden | 1.55× | ||
| 18 | Microwave oven | Home & Garden | 1.52× | ||
| 19 | Innovation | Business & Career | 1.51× | ||
| 20 | Showpo | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.38× | |
| Convenience Orientation | PREMIUM | 1.26× | |
| Sustainability | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Travelling | THRILL | 0.84× | |
| Pet Ownership | JOY | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Tree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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